Tuesday, October 29, 2019

The Comprehensive Meaning of Yoga Essay Example | Topics and Well Written Essays - 1500 words

The Comprehensive Meaning of Yoga - Essay Example It may be compared with the Trojan War or War of Troy in Greek mythology. During war Lord Krishna was the charioteer of Arjuna, who was a great warrior and the most skilled person in archery. It was a time when he had to wage the dreadful war against his own siblings and his close relatives. Among them were his teachers, his cousin brothers, and his great grandfather.Footnote: *Ishwar: Ishwar is a broad term and that is why instead of calling Him God, we should call Him Ishwar i.e. Supreme Lord.When they encountered face to face on the battlefield, Arjuna was so dejected that he put down his weapons on the ground and surrendered himself. He started lamenting and told Lord Krishna that he could not fight against his close people. He does not want victory, nor does he want status, reputation and kingdom by killing his own people. And thus emerged Geeta; to counsel Arjuna, Lord Krishna explains the universal mystery and the mortal appearance of body and infinite existence of soul, which is non perishable. It teaches us to overcome the dejection and sorrow and be stoic even in the most troublesome period of our life. It is one of the truths of human birth explained by Geeta; that the life of human being is very special and differs from other species on the earth. Rosen Steven in his Bhagavad Geeta analysis says, â€Å"Man is meant to be thoughtful. Human life is meant for more than merely eating, sleeping, mating, and defending – the basic animalistic propensities.†

Sunday, October 27, 2019

Case Study the Kader Toy Factory Fire

Case Study the Kader Toy Factory Fire GROUP MEMBERS : SHAIKH MOHD AIMAN BIN SEFF AHMAD MUHAMMAD SUHAIL BIN MOHD ISA   MUHAMMAD ABDUL FATAH BIN ABDULLAH   MOHAMAD ZHAFRI BIN ZAILAINI MUHAMMAD ARIF BIN MUSA Case study the Kader toy factory fire Kader toy factory which located near Bangkok, Thailand was a fire on 10 May 1993. It can be considered the worst-ever factory fire in history. There were 188 workers died and 469 others who were injured. Most of them were young female workers and from rural area. The factory was owned by a Thai transnational corporation, Charoen Pokphand (CP) Group and one of Asia’s largest agribusiness firms. The Kader toy factory used to manufacture stuffed toys and plastics dolls mainly planned for export to the United States and other counties. There were produced forDisney,Matteland others. The site that owned and operated by Kader has been destroyed in the blaze of fire. Kader has another two sister companies that on a contract that operated at that location. PART A There were several factors that lead to this fire. Firstly, the factory was designed and built poorly. Fire exits drawn in the map or building plans were not exists; in fact not constructed, and the existing exit doors were locked. Furthermore, the building was strengthened with un-insulated steel girders which rapidly lessened and crumbled when heated by the flames. The malfunctions of fire alarms were the other factors that lead to the fire. There were four buildings on the Kader site, three of which were destroyed by the fire. The three buildings were designed a single E-shaped structure (see figure 1). Close at hand were a one-storey workshop and another four-storey structure pointed to as Building Four. Three buildings which involved in these incident Fire alarms in Buildings Two and Three had sounded and all the workers from these buildings were able to escape. Unfortunately, for Building One, the fire alarm did not sound. This part of the building was wholly committed to the storage of finished products and the fire spread quickly. The other factories were full of raw materials which also burned very quick. The fire spread extremely quickly when the Firefighters arrived at the factory, and found Building One nearly ready to collapse because of the occurrence of the combustible plastics and fabrics. Next, although each building at the plant was provided with a fire alarm system, none of the buildings had automatic sprinklers. The portable extinguishers and hose stations were installed on outside walls and in the stairwells of each building but none of the structural steel in the building were fireproofed.In addition, Kader factory did not provide its workers with decent fire safety training and the rigid security procedures. Fire drills and fire safety training were also minimal. Figure 1.Site plan of the Kader toy factory In Thailand, the Kader fire incident made a great deal for the country’s fire safety measures, especially its building code design requirements and enforcement policies. Thai Prime Minister, Minister Chuan Leekpai has made a tough action for those who violate the safety laws regarding the fire safety issues. According to theWall Street Journal(1993), Thai Industry Minister Sanan Kachornprasart is quoted that saying that â€Å"Those factories without fire prevention systems will be ordered to install one, or we will shut them down†. The leaders, safety expert and officials said that this incident would help fasten building codes and safety regulations but unfortunately, that lasting progress is still far off as employers scoff rules and governments permit economic growth to take priority over worker safety. The fire has also attracted international debate about foreign investors’ obligation for ensuring the safety of the workers in their sponsoring country because foreign interests owned majority of the shares of Kader Industrial (Thailand) Co. Ltd. 79.96% of the Kader shareholders are from Hong Kong, 20% are from Taiwan, and only 0.04% of Kader is owned by Thai nationals. A tragic industrial fire in Thailand the Kader Toy Factory fire was a fire on 10 May 1993 located in the NakhonPathom Province of Thailand. It can be considered the most focused worldwide industrial factory fire in history where officially 188 workers were killed, and over 500 were seriously injured, many seriously and also permanently. To avoid being burnt to death, they were forced to leap from second, third and fourth floors of the buildings. Most of the victims were young female workers from rural families. Moreover, this disaster was assumed as worst accidental that related to the loss of life fire in industry in history of Thailand. In addition, many of the articles was pointed due to the underlying the world changes capitalist economy that causes such a tragedy accident ever. As we all know, the previous worst industrial fire at the Triangle Shirtwaist factory in New York in 1911. Despite the years between these two disasters, they share striking similarities. In order to take the advantages of newest area of low cost labour, the company such as Kader Holding needs or should replace their operation regularly. As the result the Kader factory outside Bangkok was never intended to be a permanent structure just a temporary structure only as an instance the cheap shoddy buildings, which detected failed to achieve even the minimal Thai construction requirements, were simply packed to overflowing with workers and with their machines. Vitality safety precautions were deemed not necessary overheads. A decade later, the condition that Thailand’s workers and other Asian countries have significantly worst. Moving into a global economy connote that products are manufactured at specific location and used at other locations end-to-end the world.Having a temptation for competitiveness in this new market should not head to settle by concession in fundamental industrial fire safety provisions. There is a moral responsibility to provide workers with a sufficient level of fire protection, no matter where they are located. PART C Three proposals can improve factory safety: 1) the government need to create an independent occupational safety and health (OSH) group with regulatory powers because the government cannot generate enough money to allow civil servants to enforce OSH laws, it is doubtful that an independent group could finance itself, because it would have to be enormous, and consequently cost a fortune, to inspect all the factories concerned. Furthermore in 2000 more than two thirds of Thailand’s factories employed less than 10 workers, who are not legally protected by the Workmen’s Compensation Fund. It is unlikely that OSH standards in these factories could be policed by an outside group. 2) Increase trade union involvement in education and participation unfortunately it is improbable that campaigns by existing trade unions could effectively improve OSH accident or incident rates, since only three percent of workers in Thailand are organised into unions – the prevalence of factories with less than 10 workers as already noted, is a huge obstacle to serious improvement in the rate of worker organisation. 3) the company should Reform the OSH laws, the proposal to reform OSH laws misses the point. In both the Triangle Shirtwaist factory disaster and in the Kader fire, death tolls were so high because the buildings were illegally built or illegally operated or both. Had the laws been followed in 1911 New York and 1993 Bangkok, the fires would not have broken out in the first place, and in the case of Kader, the building would not have collapsed before the workers had escaped. These ideas are valuable components of an OSH system, but the only effective solution is for companies and governments to tackle OSH by letting workers control their own safety. Instead of repressing independent democratic trade unions, they must instead discourage the small companies that are often sweat shops, and alternatively advocate worker participation in democratic trade unions that represent all workers, and allow workers to inspect and bargain working conditions with employers. PART D References

Friday, October 25, 2019

The Dominican Republic, and its owner, Rafael Leonidas Trujillo Essay

The Dominican Republic, and its owner, Rafael Leonidas Trujillo All throughout the 20th century we can observe the marked presence of totalitarian regimes and governments in Latin America. Countries like Cuba, Chile, Brazil, Argentina, Nicaragua and the Dominican Republic all suffered under the merciless rule of dictators and military leaders. Yet the latter country, the Dominican Republic, experienced a unique variation of these popular dictatorships, one that in the eyes of the world of those times was great, but in the eyes of the Dominicans, was nothing short of deadly. Rafael Leonidas Trujillo, or â€Å"El Chivo†, controlled the people of the Dominican Republic in a manner that set him apart from the other leaders of that time. By controlling every aspect of the country’s economy, he controlled the people, by controlling each individual’s income and their jobs, he controlled their lives. (Sagas, 173) It is true that from the outside it may appear that the economy was getting better in the Dominican Republic, but the problem was that all of the enterprises and businesses were directly or indirectly owned and controlled by Trujillo himself, not the government. Building bridges, making better roads, and establishing monuments were Trujillo’s ideas as to how to make the Dominican Republic a better place. (de Besault, N/A) True that these things made the Republic more appealing and made transportation better, but the inhumane methods Trujillo employed to maintain his complete and utter control of the people completely ove rshadowed any positive things that he may have done. This previously inexistent economy is what allowed Trujillo to attain and strengthen his power in the Dominican Republic. Oddly enough, the same peo... ... In addition to being powerful, his ruthless murders made him a dangerous man too. This specific case in Latin American history comes to show how economic â€Å"stability† does not always mean happiness and wealth. The Dominican Republic’s economy was stable, but all the wealth belonged to one man, Trujillo. A Nation’s wealth in the hands of one man only means that the Nation’s safety and life-force also rest in his hands. Works Cited Bosch, Juan. Trujillo: Causas de una tirania sin ejemplo. Caracas: n.p., 1961. de Besault, Lawrence. President Trujillo: His work and the Dominican Republic. Santiago: Editorial El Diario, 1941. Ferreras, Ramon. Trujillo : 20 aà ±os despues. N.p.: n.p., 1981. Roorda, Eric. The Dicator Next Door. London: Duke UP, 1998. Sagas, Ernesto. The Dominican People: A Documentary History. Princeton: Markus Weiner, 2003.

Thursday, October 24, 2019

Network Marketing

The simplest explanation of network marketing is that it is a method of marketing that depends on independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods. In order to accomplish this, network marketing companies and their associates recruit individuals I. E. â€Å"their sales force,† How often have you seen ads on television that use the term, â€Å"Independent Insurance Agent or Associate? † Yet, as we watch these advertisements we naturally assume they are employees of the company, when in reality they are independent business owners! No doubt you have noticed as you have driven through your neighborhood many of these small businesses, they have signs and other advertisements designed to draw your attention to them. Yet, you will rarely see advertising from the approximately 13 million people who are either involved with direct selling, or in the network marketing industry according to figures by the Direct Selling Association (DSA). There is distinct difference between us and them, in most cases they are assigned an exclusive territory and therefore cannot market outside of their assigned territory. Where as in network marketing in most cases, you can market just about anywhere your company is established! Why are companies willing to pay you to market for them†¦ †¦Why don’t they just utilize the internet or other traditional marketing methods? It’s quite simple, they want access to your network, that is your network of friends and family members! Today there are hundreds of companies offering products and services. Many of these products and services you recognize by their brand name! The products and services you can market today cover everything from Communication Services, Internet Access, Nutritional Products, Weight Loss Programs, Water Filtration Systems, Financial Programs, Electrical Power, Solar Power, just to name a few. So why do they need us? Traditional marketing methods have companies spending millions of dollars each year to market their products and services. They know that word-of-mouth marketing is a far more powerful and effective method of marketing, especially, when that message comes from those whom we know and trust! And these companies are more than willing to pay you, to communicate this message to your network of friends and family. It is extremely important to understand that this method of marketing is not about bugging your friends and family members, as many would love for you to believe. It is about your ability and skill to determine from those individuals within your circle of influence who would be interested in the products or services that your company has to offer†¦ †¦ That information alone is one of the critical elements that separates those who fail, from those who go on to become very successful! And occasionally you might uncover a few individuals, who also want to start a business! If you want to call your own shots in life, if you’re willing to get the education you will need to run a small business, if you enjoy working with people, then network marketing just might be right kind of business for you. If on the other hand, you’re only in it for the money or you just don’t like dealing with people well then†¦ †¦ You’ll most likely end up failing! network marketing business will give you a deeper appreciation of what your employer has to deal with on a daily basis. You will also become a far better communicator, someone who really listens and address the wants and needs of others! With the economy the way it is today, working from home makes more sense then acquiring a second job in order to make ends meet. And thats if you can find one! HOW DOES IT WORK ? Today there are millions of people around the world building using network marketing. The DSA reports that there are over 13 million people in the U. S involved in direct selling. You do not see them but they are everywhere, some probably right in your own neighborhood. It is a business in which common people can invest a small sum of money and rise to staggering levels of financial reward and personal freedom. In Network Marketing we help and assist others in building their business. We are also leveraging their time, with each of us is gathering customers along the way. Hence the name Network. We get paid for this because we are assisting, coaching and helping them to establish their business. Helping them to reach their goals for their financial future. So Its only right that we also get paid for our time? Lets take a look at a typical employer in a service industry with 100 or more employees. That has a labor rate of 60 dollars per hour. The goal of our employer is to keep each employee active and busy for each hour paid. Out of this once all the costs of doing business are factored in such as wages paid, health insurance, unemployment insurance, federal taxes, state taxes, fica taxes, permits, maintenance, housekeeping, the list just goes on and on. The employer may get to keep 5 to 10 dollars per hour of that labor rate. In Network Marketing, we have our initial start up costs anywhere from just a few dollars to several hundred dollars. Where most network marketers fail is they feel that they don’t need a marketing budget for advertising, they don’t seek out the education required to succeed. One of the important things to remember is, you are in a real business, you no longer have a boss holding you accountable. Your network marketing success or failure is dependent upon you and your actions. Your primary task will be to gathering customers for your products or services. To help and assist others get started in their own business partnered with you. You are looking at a business model that will take 3 to 5 years to produce the kind of results you’re looking for. So don’t give up your day job just yet. It will require 5 to 20 hours of consistent time and effort each week to build a successful Network Marketing Business. It will require a marketing budget, most people do not even consider this. This is a real business, this is your business, not a get rich quick overnight program, although it has been hyped by a great many naive marketers and web sites. Network marketing is based on word of mouth advertising which is the most effective form of advertising. Think about it when you go out, watch a great movie, you will go out and tell people about it. When Sam’s club or Costco moved to your area, you joined their buying club and started telling everyone how much you saved. This is the power of word of mouth advertising. Major advertising agencies and companies count on this. This is one of the things that we do as network marketers. The major difference is that we get paid for our word of mouth advertising. One of the most often asked questions is, will I have to sell products and services? The answer is of course yes. Think about it, no one likes to have a salesman or woman come to the door and sell them products right. We hate to go to the automobile dealers, where we are swarmed with 5 different sales people all trying to get you to buy from them right! So how are we as a network marketer different? We recommend products or services that we like and personally use. If we know it’s good and personally use it, recommending it to our friends and family is very easy.

Wednesday, October 23, 2019

The role of engineers in policy making

Policies target jobs. Policy sets forth an apprehension through regulations that govern a state of affairs necessitating declaration. It is created in both domestic and international kingdoms as public policy, with ends of promotion in mark countries such as instruction, wellness and public assistance, defence, and in-migration. While these may be readily accepted as longstanding issues in humanity, with continuing recognition of their being and on-going outgos of monies toward proposed solutions, we must inquire why our policies do n't give us coveted consequences. At a national degree, certain political procedures exist to guarantee that democratic engagement in policymaking exists and this typically occurs â€Å" inside nation-states † ( Stone 2008:23 ) . While critical analysis reveals restrictions to the procedure, there is no such procedure in making international policy. Nanz and Steffek ( 2004 ) remark that â€Å" International administration is distant from citizens, its processs are opaque, and it is dominated by diplomats, administrative officials and functional specializers. † Stone ( 2008:24 ) farther claims that this restriction â€Å" has incapacitated critical thought. † Functional specializers advise diplomats and administrative officials as to the range and comprehensiveness of a given societal job. Horowitz ( 1979:1 ) called them, societal scientists, as â€Å" bookkeepers of the psyche. † They collect informations, proctor advancement, and evaluate consequences to suggest a theory that supports the ir research and probe. They do so in as non-partisan an attack as possible because the strength of their statement is from their rational neutrality ( Stone 2001 ) and assumes the interlingual rendition of the job is right ( Ricoeur 2006:11-29 ) . This positive attack is reinforced by an â€Å" operational codebook for making societal scientific discipline work within a governmental context † ( Horowitz 1979:6 ) . It has been observed during past legion old ages that the consecutive enlargement of the radio communicating and printing imperativeness, have enabled the omnipresent formation, defining, and distribution of information. As a consequence of such advancement, the aptitude for world-wide engagement in determination devising in political relations and other Fieldss has grown to an extraordinary degree, as has the chance for heightening the quality of life. Nowadays, the new universe of vigorous communiqu & A ; Atilde ;  © lies before us and it has all been made likely by the ability, endowment, and devoted work of scientists and applied scientists. The key is to develop and use such ability to reason the fate. Soon, we are come ining in a new epoch of distributed intelligence in which information and cognition is available anyplace to any individual at any clip. In this epoch, information, duty and power moved off from centralized control to the person. Within this position, scientists and applied scientists play a drastic function. Our construction of preparation and instruction must therefore prepare future technology and scientific discipline professionals to shoulder lifting duties and pattern lifting chances. Engineers played a drastic function in technology field by enabling the Industrial Revolution and information age. Furthermore, it is apparent that technological invention is the key to economic growing and wealth creative activity in any state. Harmonizing to the study of National Science Boar and U.S. Council of Economic Advisors, technological revolution has boost up the economic growing by one tierce over the past 50 old ages. Harmonizing to the celebrated economic experts, Peter Drucker, â€Å" wealth is an information building, a human activity that can capitulate both invention and productiveness † . Knowledge maps to duties we already cognize how to make can hike efficiency, while cognition pattern to errands that are new and different is freshness, the procedure of crafting new concerns and administer new services and merchandises to multitudes. The true energy of a state lies in its human capital, peculiarly its technology labour force. Engineers develop new merchandises and procedure and trade and administer new systems for civil fabrication, substructure, information direction, wellness attention bringing, computing machine communications, and others. In common, applied scientists put all their cognition and experience to work for society and help the private sector ‘s latent to craft occupations and wealth for the multitudes. To boom and shore up up richness, applied scientists must show more than first rate scientific and proficient expertness. In a increasingly more competitory universe, applied scientists aid us to do valuable and right determinations about puting immense sum of money, human resources and clip towards common ends. Engineers are the individual who knows how to execute right undertakings at right clip every bit good as knows the right undertakings to execute. For case, applied scientists are able to work in squads and posses good communicating accomplishments. Furthermore, they are resilient, adjustable and flexible. Engineers chiefly focus on the busying a systems attack in their occupation to do correlativity within the model of political, economic, environmental, ethical, and international considerations. Another common illustration is innovation procedure as illustrated by Drucker, i.e. bring forthing and giving from new things contrary to efficiency which implies merely building bin g things more proficiently. On the other manus, the ether of technology is mixing all cognition for some purpose. Engineers as societies â€Å" maestro planimeters † must offer direction in the synchronised and synergistic class of invention and wealth formation. Furthermore, the applied scientist must be able to work across legion diverse Fieldss and subjects and do the associations that will escort to subterranean penetration, more advanced elucidation, and acquiring things completed. Presents, it is revealed that technology pupils spend most of their profession managing with the challenge vastly diverse from those experienced by applied scientists in this new epoch. The rational capablenesss of the hereafter applied scientists will spread out vastly beyond the conventional scientific discipline focused preparation that has portrayed technology tutoring since Second World War. 634 There are certain factors that contribute drastically to this new push, which include worldwide commercial completion which involves the technology employment and industrial organisation chances offered by intelligent engineering normally known as eclectic which is continuously altering occupation environment naming for acute interpersonal accomplishments and lifting apprehension of the demand to put wellness, environment, and safety at the beginning of the design class. Engineers gained mathematical and scientific accomplishments which are considered compulsory for their occupation success. As most of the technology professionals are equipped with the following capablenesss they can execute an outstanding occupation in policy devising for the major Fieldss of the state. These capablenesss are: * Plan in order to run into dependability, safety, and environmental, operational, cost and care aims. * Recognize merchandises i.e. goods or services. * To craft or explicate, manage and continued intricate systems. * Comprehend the physical physique and the industrial, political, economic, societal and international position within which technology is experienced. * Participate and grok the research procedure. * Possess the rational capablenesss needed for larning throughout the whole life. Technology is all approximately practical job work outing in the altering physical universe utilizing proficient, scientific and concern accomplishments. The realistic nature of technology signifies that technology expertness and advice is of important value in explicating a policy and present different countrywide undertakings. For case the desire for technology advice is peculiarly relevant in the field of clime alteration. The biggest trial presents to any authorities is explored for grounds for clime alteration alternatively of explore for resources to hedge its progress and palliating its consequence that is the issue of technology and engineering. Furthermore, crafting professional judgements about the feasibleness of any national undertaking is an built-in portion of the technology preparation. It is become clear that technology advice in policy devising can be a critical in many policy countries. Government has consulted many applied scientists for different countries for policy devising like critical national substructure, Rescue operations, and Energy sectors. Many Government and research institute together with the joint coaction started new ventures to advance different invention and research of energy undertakings for case undertakings where technology is the bosom of the scheme of the Government for heading towards a C impartial economic system. Furthermore, in the recent few old ages, there is a turning support for applied scientist ‘s function in policy devising by the Government every bit good as in private sectors. One of the premier grounds for the lifting demand is that most of the policy shapers are of the sentiment that Engineers possess necessary expertness and accomplishments in the development of natural resources to run into national marks and tests. Furthermore, most of the applied scientists are adept in direction of appraisal and hazard of the technological elucidation to trials like security of energy supply or clime alteration which serves as a necessary portion of good and effectual policy devising. Government is doing immense assignment of applied scientists in public sector to turn its economic system swimmingly. Such assignment would besides travel a important manner to guarantee that technology is decently corresponded to Government and that the desires and parts of applied scientists are dealt wi th by Government in a strategic manner. Most of the policy shapers are of the sentiment that applied scientists who are best qualified should put finest pattern in technology advocate for the Government. Just like a Chief Scientific Adviser is needed for the scientific discipline policy in a section of the Government, likewise technology expertness is needed to explicate a best possible technology policy. Furthermore, Government has besides recognized the significance of applied scientists in policy devising. Many policy shapers believed that suited gratitude should be given to Engineering and Technology in the policy formulating process. The applied scientists has to execute assorted occupations in policy devising procedure as it must be guarantee that their advice has sufficient capacity existed to run into states need. Engineering is non limited to civil service as its capacity and range of work is far more than civil technology. Furthermore, it is recommended that Government needs to be a wise patronage for technology services and advice when it receives. This means that Government should engage such staff for policy devising procedure that understand and measure their best technology advice. Furthermore, such staff should lend with groundss and assess proficient grounds to assorted sectors. Evidence based policy in chief countries such as low C conveyance, energy supply and clime alteration. Such marks and ends in these countries are accomplishable merely if the input of the policy advisors peculiarly technology advises has a clear apprehension of the needed grounds of the given field. China is still a underdeveloped state and it fleetly building itself, factually, and applied scientists are extremely valued in such state. Furthermore, the advancement of Japan lies in a fact that it has conventionally a really strong technology base. It develop itself after the war through high tech technology industries wh ich consequences in a strong economic system of Japan. No uncertainty that bulk in the bing epoch has been enormously attracted towards fiscal services but still both Government value applied scientists and gives them high topographic points to work in policy devising procedure. Engineers can play a drastic function in the recovery of economic system through good policy devising. Engineering and economic recovery sounds two different Fieldss but is closely related with each other with a broader position. Professional applied scientist ‘s occupations are non limited to planing and edifice things that resolve practical issues in the echt universe. Engineering is a much broader term and the range of applied scientist is far more than civil service. Most of the major challenges of the state every bit good as the Earth are handiness of energy at cheaper rate, security issues, clime alteration and H2O handiness are the cardinal issues that needs expertness of applied scientists to repair them. Government needs applied scientists to work closely that represent different subdivisions of technology. However, in wider position, technology community, with a collaborative association of more than 400,000 qualified professional people has late felt that they are to some extent undervalued by policy shapers and politicians voyaging the economic system. Some of the policy shapers nevertheless revealed that technology advice in policy devising procedure are wholly helpful in the station industrial economic system. They believed that the hereafter of the state economic system is predominately in service industries peculiarly in technology industry and fiscal sector. A recent study of technology council revealed that they have found technology field as one of the greatest strength of the economic system and were delighted to happen out that applied scientists are immensely considered internationally more than their places. Furthermore, it is observed that the state failed to utilize its technology lineage to confront the economic challenges coming down line. Gradually the Government took drastic stairss to engage applied scientists in different sections of the Government machinery peculiarly in policy devising to hike up the economic system.Mentions:Horowitz, Irving L. 1979 Constructing Policy: Dialogues with Social Scientists in the National Political Arena. New York: Praeger Publishers. Nanz, Patrizia and Jens Steffek 2004 Global Governance, Participation and the Public Sphere. Government and Opposition 39 ( 2 ) :314-335. Ricoeur, Paul 2007 Reflections on The Just. Chicago: The University Chicago Press. Rock, Deborah 2001 Policy Paradox: The Art of Political Decision-Making. New York: W. W. Norton.

Tuesday, October 22, 2019

Free Essays on Critical Lense

, in life there is always going to be things that scare you but one has to be able to be courageous enough not to let fear over take their life and stop you from doing what is important. To Kill a Mockingbird by Harper Lee and Thunder on Sycamore Street by Reginald Rose, illustrate the truth of the statement. The literary element of plot works effectively for Lee to express her ideas about how courage overcomes immense fears when there is something meaningful and important on the line. In Thunder on Sycamore Street, Rose uses the literary element of theme is used to portray his ideas about how no matter how much fear you have you need to over come it and be courageous and do what is important. Rose also addresses how â€Å"courage is not the absence of fear, but the judgment that something else is more important than your fear.† In his story Thunder on Sycamore Street, Rose also expresses ideas about fear and courage through the literary element of characterization throughout his story. The character Arthur Hayes would never stand up for himself and then finally at the very end he was able to overcome his fear and do what was important, and right. Lee also uses characterization in his book To Kill a Mockingbird. The character Atticus Finch relates to the quote because he is a lawyer and he has to defend a black man. He too did what he knew was right and overcame the fears of other people who could hurt him or his family because he knew had good judgment. Both Rose and Lee use literary elements to express ideas about courage and fear, and doing what is right, to prove Redmoon was correct when he said, â€Å"Courage is not the absence of fear, but rather the judgment that something else is more important to you than fear.†... Free Essays on Critical Lense Free Essays on Critical Lense According to Ambrose Redmoon, â€Å"Courage is not the absence of fear, but rather the judgment that something else is more important to you than fear.† In other words, in life there is always going to be things that scare you but one has to be able to be courageous enough not to let fear over take their life and stop you from doing what is important. To Kill a Mockingbird by Harper Lee and Thunder on Sycamore Street by Reginald Rose, illustrate the truth of the statement. The literary element of plot works effectively for Lee to express her ideas about how courage overcomes immense fears when there is something meaningful and important on the line. In Thunder on Sycamore Street, Rose uses the literary element of theme is used to portray his ideas about how no matter how much fear you have you need to over come it and be courageous and do what is important. Rose also addresses how â€Å"courage is not the absence of fear, but the judgment that something else is more important than your fear.† In his story Thunder on Sycamore Street, Rose also expresses ideas about fear and courage through the literary element of characterization throughout his story. The character Arthur Hayes would never stand up for himself and then finally at the very end he was able to overcome his fear and do what was important, and right. Lee also uses characterization in his book To Kill a Mockingbird. The character Atticus Finch relates to the quote because he is a lawyer and he has to defend a black man. He too did what he knew was right and overcame the fears of other people who could hurt him or his family because he knew had good judgment. Both Rose and Lee use literary elements to express ideas about courage and fear, and doing what is right, to prove Redmoon was correct when he said, â€Å"Courage is not the absence of fear, but rather the judgment that something else is more important to you than fear.†...

Monday, October 21, 2019

Distillation Definition in Chemistry

Distillation Definition in Chemistry In the most general sense, distillation means to purify something. For example, one you might distill the main point from a story. In chemistry, distillation refers to a particular method of purifying liquids: Distillation Definition Distillation is the technique of heating a liquid to create vapor which is collected when cooled separate from the original liquid. Its based on the different boiling point or volatility values of the components. The technique may be used to separate components of a mixture or to aid in purification. The equipment used for distillation may be called a  distillation apparatus or  still. A structure designed to house one or more stills is termed a distillery. Distillation Example Pure water can be separated from salt water through distillation. Salt water is boiled to create form steam, but the salt remains in the solution. The steam is collected and allowed to cool back into salt-free water. The salt remains in the original container. Uses of Distillation Distillation has many applications: Its used in chemistry to separate and purify liquids.Distillation is used to make alcoholic beverages, vinegar, and purified water.Its one of the oldest methods of desalinating water. Distilled water dates back to at least 200 AD, when it was described by Greek philosopher Alexander of Aphrodisias.Distillation is used on an industrial scale to purify chemicals.The fossil fuel industry uses distillation to separate components of crude oil to make chemical feedstock and fuel. Types of Distillation Types of distillation include: Batch Distillation - A mixture of two volatile substances is heated until it boils. The vapor will contain a higher concentration of the more volatile component, so more of it will be condensed and removed from the system. This changes the ratio of components in the boiling mixture, raising its boiling point. If there is a large difference in the vapor pressure between the two components, the boiled liquid will become higher in the less volatile component, while the distillate will be mostly the more volatile component. Batch distillation is the most common type of distillation used in a laboratory. Continuous Distillation - Distillation is ongoing, with new liquid fed into the process and separated fractions continuously removed. Because new material is input, the concentrations of the components should not change as in batch distillation. Simple Distillation - In simple distillation, vapor enters a condenser, cools, and is collected. The resulting liquid has a composition identical to that of the vapor, so simple distillation is used when components have greatly different boiling points or to separate volatile from non-volatile components. Fractional Distillation - Both batch and continuous distillation may incorporate fractional distillation, which involves use of a fractionating column above the distillation flask. The column offers more surface area, allowing for more efficient condensation of vapor and an improved separation. A fractionating column may even be set up to include subsystems with separate liquid-vapor equilibrium values. Steam Distillation - In steam distillation, water is added to the distilling flask. This lowers the boiling point of the components so they may be separated at a temperature below their decomposition point. Other types of distillation include vacuum distillation, short-path distillation, zone distillation, reactive distillation, pervaporation, catalytic distillation, flash evaporation, freeze distillation, and extractive distillation,

Sunday, October 20, 2019

The Civil War Plot to Burn New York City

The Civil War Plot to Burn New York City The plot to burn New York City was an attempt by the Confederate secret service to bring some of the destruction of the Civil War to the streets of Manhattan. Originally envisioned as an attack designed to disrupt the election of 1864, it was postponed until late November. On Friday evening, November 25, 1864, the night after Thanksgiving, conspirators set fires in 13 major hotels in Manhattan, as well as in public buildings such as theaters and one of the most popular attractions in the country, the museum run by Phineas T. Barnum. The crowd poured into the streets during the simultaneous attacks, but the panic faded when the fires were quickly extinguished. The chaos was immediately assumed to be some sort of Confederate plot, and the authorities began hunting for the perpetrators. While the incendiary plot was little more than a peculiar diversion in the war, there is evidence that operatives of the Confederate government had been planning a far more destructive operation to strike New York and other northern cities. The Confederate Plan to Disrupt the Election of 1864 In the summer of 1864, the reelection of Abraham Lincoln was in doubt. Factions in the North were weary of the war and eager for peace. And the Confederate government, naturally motivated to create discord in the North, was hoping to create widespread disturbances on the scale of the New York City Draft Riots of the previous year. A grandiose plan was devised to infiltrate Confederate agents into northern cities, including Chicago and New York, and commit widespread acts of arson. In the resulting confusion, it was hoped that southern sympathizers, known as Copperheads, could seize control of important buildings in the cities. The original plot for New York City, as outlandish as it seems, was to occupy federal buildings, obtain weapons from arsenals, and arm a crowd of supporters. The insurgents would then raise a Confederate flag over City Hall and declare that New York City had left the Union and had aligned itself with the Confederate government in Richmond. By some accounts, the plan was said to be developed enough that Union double-agents heard about it and informed the governor of New York, who refused to take the warning seriously. A handful of Confederate officers entered the United States at Buffalo, New York, and traveled to New York in the fall. But their plans to disrupt the election, which was to be held on November 8, 1864, were thwarted when the Lincoln administration sent thousands of federal troops to New York to ensure a peaceful election. With the city crawling with Union soldiers, the Confederate infiltrators could only mingle in the crowds and observe the torchlight parades organized by supporters of President Lincoln and his opponent, Gen. George B. McClellan. On election day the voting went smoothly in New York City, and though Lincoln did not carry the city, he was elected to a second term. The Incendiary Plot Unfolded In Late November 1864 About a half-dozen Confederate agents in New York decided to go ahead with an improvised plan to set fires after the election. It seems the purpose changed from the wildly ambitious plot to split New York City off from the United States to simply exacting some revenge for the destructive actions of the Union Army as it kept moving deeper into the South. One of the conspirators who participated in the plot and successfully evaded capture, John W. Headley, wrote about his adventures decades later. While some of what he wrote seems fanciful, his account of the setting of fires on the night of November 25, 1864 generally aligns with newspaper reports. Headley said he had taken rooms in four separate hotels, and the other conspirators also took rooms in multiple hotels. They had obtained a chemical concoction dubbed Greek fire which was supposed to ignite when jars containing it were opened and the substance came into contact with the air. Armed with these incendiary devices, at about 8:00 p.m. on a busy Friday night the Confederate agents began setting fires in hotel rooms. Headley claimed he set four fires in hotels and said 19 fires were set altogether. Though the Confederate agents later claimed they did not mean to take human lives, one of them, Captain Robert C. Kennedy, entered Barnums Museum, which was packed with patrons, and set a fire in a stairwell. A panic ensued, with people rushing out of the building in a stampede, but no one was killed or seriously injured. The fire was quickly extinguished. In the hotels, the results were much the same. The fires did not spread beyond any of the rooms in which they had been set, and the entire plot seemed to fail because of ineptitude. As some of the conspirators mixed with New Yorkers in the streets that night, they overhead people already talking about how it must be a Confederate plot. And by the next morning newspapers were reporting that detectives were looking for the plotters. The Conspirators Escaped to Canada All the Confederate officers involved in the plot boarded a train the following night and were able to elude the manhunt for them. They reached Albany, New York, then continued on to Buffalo, where they crossed the suspension bridge into Canada. After a few weeks in Canada, where they kept a low profile, the conspirators all left to return to the South. Robert C. Kennedy, who had set the fire in Barnums Museum, was captured after crossing back into the United States by train. He was taken to New York City and imprisoned at Fort Lafayette, a harbor fort in New York City. Kennedy was tried by a military commission, found to have been a captain in the Confederate service, and sentenced to death. He confessed to setting the fire at Barnums Museum. Kennedy was hanged at Fort Lafayette on March 25, 1865. (Incidentally, Fort Lafayette no longer exists, but it stood in the harbor on a natural rock formation at the present site of the Brooklyn tower of the Verrazano-Narrows Bridge.) Had the original plot to disrupt the election and create a Copperhead rebellion in New York had gone forward, it is doubtful it could have succeeded. But it might have created a diversion to pull Union troops away from the front, and its possible it could have had an impact on the course of the war. As it was, the plot to burn the city was an odd sideshow to the final year of the war.

Saturday, October 19, 2019

Pricing - New Product Development Essay Example | Topics and Well Written Essays - 3500 words

Pricing - New Product Development - Essay Example Analysis of design and technical features of the product are essential part of product development and would be required in price evaluation period. The challenge is to engage with the competitors and meet the market in effective and deliberate way. In the longer run, the aim is to build a relationship with British Petroleum in order to meet the primary objective of market capturing. This will introduce the eco bins in UK market in a good aspect of time and make it available for the new users. In pricing objective, the company should go with market penetration tactics, which would be achieved by a strong promotional campaign. Setting discount package is a good idea and in-fact a perfect idea to begin with. The need would be to meet the competition in the very first phase of the business. 1. Pricing Objective Pricing is the primary function of a business, which associates with the rest of the functions in a considerable way. It is a process of product development, product enrichment a nd promotion respectively. In a business organization, pricing is a central function and if it goes on successfully, the rest of the business is with parallel results (Lan 2006). Pricing is the main element of marketing and holds the major role in developing a marketing mix strategy. ... For a new product to be launched, it is necessary that the product meet the needs and wants of the customers, this is how new buyers could be attracted, and the product will penetrate in the starting aspect of time (Kotler and Armstrong 2008). Primary objective would be to penetrate the market and develop all possible tactics to add value to the product. This would require a profitable pricing scheme which can deliver a plan set for achieving the objective. Deploying the starting promotional campaign at every site of launch would be part of the plan. It is necessary that 4Ps of Product, Price, Place and Promotion are in a stepwise order and implicated in the right direction (Moore and Pareek 2010). In the longer run, the secondary objective would be to stabilize the position of the company with a good reputation of available bins for the users. This will take time, but once a right price is obtained for the eco bins, the longer run objective would be achievable. Developing customer r elationship and adding value to the product is part of the plan and should be focused at every step to develop repute for the company. This would require a marketing mix strategy in which customer’s perception and response are in the consideration. On the parallel side, competitors should also be focused and see how the company can sustain its position in the UK market arena. 2. Pricing decision Setting the right price in terms of value, profitability and customer’s perception are essential features of a pricing decision (Oxenfeldt 1973). In the start, the aim is to develop a positive customer perception towards such eco friendly recycling bins, which would be

Friday, October 18, 2019

Environmental management and quality system Essay

Environmental management and quality system - Essay Example Some such efforts towards environmental protection made by the company are high quality insulation throughout the company premises, de-stratification fans that helps re-circulate high level warm air and aluminum framed double glazed window units. In addition, the company has recycling stations throughout the company premises. This helps them recycle nearly five tonnes of plastic every year. As a result of these steps, the company has reduced the amount of waste it sends to landfill sites by 53% between 2006 and 2007. The recycling projects recycle cardboard, plastic cups, paper, metal, wood and plastics (Press Exposure). The company has its own environmental policy that states that the company will try to meet and exceed the various environmental protection legislations by introducing minimisation, reuse, and recycling. For its excellent environmental management system, the company has won ISO14001:2004 certification. Also, following the Waste Electrical and Electronic Equipment Directive guidelines, the company makes a contribution to the Product Recycling Fund. Thus, the environmental protection measures by Slingsby include making its manufacturing, warehousing and distributing centers effective through repairs and energy efficient systems, and improving office environment through the installation of ECA approved products. Also, there is waste management system that considerably reduces the disposal of wastes at landfill sites. In order to see that these measures are properly taken, there are meter reading, invoices, and other internal and external measures. A look into the concept of Quality Management proves that the purpose is to consistently meet or exceed customer requirements through management practices which will result in long term success through customer satisfaction. The company has already won ISO9001 that is the result of improvement of indirect operation by standardization. Admittedly, quality

Nursing Care of COPD Patient Research Paper Example | Topics and Well Written Essays - 6000 words

Nursing Care of COPD Patient - Research Paper Example Nursing knowledge seeks to derive and acquire a set of rules through explanatory theories leading to the production of critical analysis and thinking skills through which the professional nurse generate integrative understanding about the care she is required to deliver to any patient (Fawcett and Alligood, 2005). The main forms of knowledge that the nurses need to employ in practice are personal practical knowledge, knowledge of medical theoretical knowledge, knowledge about procedures that they need to participate, knowledge on the culture of the ward, and knowledge about how to reflect on the care provided to consolidate the experience and seek more knowledge. However, the academic or theoretical knowledge would also involve seeking evidence from research to inform, guide, and modify practice. Jenny and Loagn (1992) indicated that nurses knowledge also include the knowledge about their patients whom they care since they tend to identify and know the holistic dimensions of the pers on they care, different from their knowledge about their diseases. Melesis (2007) indicated that based on this knowledge, the nurses are concerned with their care which involves "hygiene, rest, exercise, sleep, nutrition, relief from pain, rehabilitation, and safety in the context of a patient’s daily life, state of health or illness, and their environment† (Melesis, 2007). It has been argued that the current care systems based on a holistic approach tends to change the delivery of care by the nurses, and these would require new knowledge and ways of knowing. The traditional models of nursing knowledge and medical-model learning may be inadequate to suffice the needs of these clients. Sullivan-Marx (2006) has indicated continuous development and progress of nursing knowledge through experience from care scenarios (Youngblut and Brooten, 2001).

Comparative asian economics Essay Example | Topics and Well Written Essays - 2500 words

Comparative asian economics - Essay Example At the beginning of the period between 1948 and 1984, this infrastructure did not reach every village along the way, making it incredibly difficult for those who did produce goods to sell them to a larger market (Guttman, 1980). As the period advanced, infrastructure was improved, and as the communications revolution has progressed world wide these technologies are reaching into smaller and smaller villages across India (Saith, 1981). Along with these advancements have been improvements in education. Both the development of infrastructure and the improvement of education have helped India economically, with the advancements picking up speed in the mid-1980s. The cotton and jute industries were thriving before Indian independence from British rule, and these industries experienced continued growth—with the criticism that foreign trade was not developed properly in order to take international advantage of these industries (Rose, 1968; Rajaraman, 1975). In a 1960 speech, Ambassador Braj Kumar Nehru observes the progression of world events from pre-World War I to that point in history. From his point of view, the Victorian Era had created a stable but unjust world in which the superpowers dominated politics and culture and nations like India were supposed to stand on the sidelines and admire the superpowers. The two world wars changed the superpowers, redrew national boundaries, upended set cultural practices, and plunged the world into economic and political chaos. (Nehru also points out the steep rise in Muslimism across the world, which had a definite impact in how his nation was ultimately partitioned.) The nation of India rose up just at the end of the struggles, and from Nehru’s perspective in 1960 it was poised as an example for other Asian and African developing nations to follow. It must be kept in mind that this assessment comes from an Indian ambassador to the United

Thursday, October 17, 2019

Good Night, Good Luck Essay Example | Topics and Well Written Essays - 750 words

Good Night, Good Luck - Essay Example The movie covers the conflict between Murrow and McCarthy and the Sub –committee on investigation. Murrow considers the character of McCarthy as careless and criticizes his actions since he exploits the public (Nitzsche, 2007). The main aim of Murrow is to enlighten the public, and he works tirelessly with his staff in the CBS newsroom. The staff is very supportive and they back his up this delicate mission. They rebel to the sponsorships pressures, and they expose the lies and fear mongering techniques that McCarthy uses. A public argument develops when the senator accuses the Anchor of being a communist. A fear filled atmosphere is filled in the newsroom, but the crew carries on with their tenacity on the issue. The media house decides to show the real character of McCarthy by airing a story on a navy pilot who was a security risk the USA. The Navy pilot named Milo was a security risk since his father had attended meetings that were related acts of communism. Radulovich was asked to denounce his family but could not and he was charged guilty even without there being a trial (Nitzsche, 2007). The story was controversial since it created a bad image for CBS, and it created a risk of advertisers not paying on stands against the senator. The media house however moves the show to a non-popular night to minimize the controversy and protect their image. Murray is however not stopped since he has to prove his accusations o the senator. He had an idea that the Air force was wrong in the way they imprisoned Radulovich an act that had not been brought to the public. Murrow was determined to expose the senator’s secretive and atheistic nature. McCarthy, on the other hand, was determined to stamp out communism. McCarthy accuses innocent people of being traitors without providing any evidence. The movie documents cases of Milo and Lee

To what extent do advertisements reinforce female gender stereotypes Essay

To what extent do advertisements reinforce female gender stereotypes - Essay Example This "To what extent do advertisements reinforce female gender stereotypes?" essay outlines the image of women gender in the ads. The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However, in recent years, such depiction of women is inexistent. Women are now portrayed as bold, sexy, stylish and strong. Most of the advertisements capture them facing the camera with no expression of shyness or confusion on their faces. A number of advertisements have also shown a remarkable change in women appearance by portraying women adopting male behaviors, dressing, hairstyle and other traits. Redken advertisement is an example o f such a portrayal where the female model has kept the hairstyle same as the male model. This has further changed the way women are viewed as in the world. Here it can be said that the women by advertisements are portraying an image in which they are shown more strong and manly. Through these advertisements it is stereotyped that women can compete with men in any given field and has worked towards their image in the world. These type of advertisements would also allow the female counterparts to realize how strong and important they are in the world.

Wednesday, October 16, 2019

Good Night, Good Luck Essay Example | Topics and Well Written Essays - 750 words

Good Night, Good Luck - Essay Example The movie covers the conflict between Murrow and McCarthy and the Sub –committee on investigation. Murrow considers the character of McCarthy as careless and criticizes his actions since he exploits the public (Nitzsche, 2007). The main aim of Murrow is to enlighten the public, and he works tirelessly with his staff in the CBS newsroom. The staff is very supportive and they back his up this delicate mission. They rebel to the sponsorships pressures, and they expose the lies and fear mongering techniques that McCarthy uses. A public argument develops when the senator accuses the Anchor of being a communist. A fear filled atmosphere is filled in the newsroom, but the crew carries on with their tenacity on the issue. The media house decides to show the real character of McCarthy by airing a story on a navy pilot who was a security risk the USA. The Navy pilot named Milo was a security risk since his father had attended meetings that were related acts of communism. Radulovich was asked to denounce his family but could not and he was charged guilty even without there being a trial (Nitzsche, 2007). The story was controversial since it created a bad image for CBS, and it created a risk of advertisers not paying on stands against the senator. The media house however moves the show to a non-popular night to minimize the controversy and protect their image. Murray is however not stopped since he has to prove his accusations o the senator. He had an idea that the Air force was wrong in the way they imprisoned Radulovich an act that had not been brought to the public. Murrow was determined to expose the senator’s secretive and atheistic nature. McCarthy, on the other hand, was determined to stamp out communism. McCarthy accuses innocent people of being traitors without providing any evidence. The movie documents cases of Milo and Lee

Tuesday, October 15, 2019

International Market Expansion Essay Example | Topics and Well Written Essays - 1500 words

International Market Expansion - Essay Example Consider if the return in Vietnam pillories is 10% of the total investment but on the other hand if currency that is Vietnam’s dong depreciates also by 10% then the gain to corporation will be nothing, with the same token if currency depreciates by more than 10% the Pfizer pharmaceutical will face loss and if their currency appreciates by 10% or more the Pfizer pharmaceutical can also yield abnormal profit. So, there exists a risk of foreign currency in case of business exposure to Vietnam. Though currency risk prevails in business exposure but companies can overcome this currency risk and can protect their profit even in crisis too. Following are some of the possible risk aversion strategies for business expansion. The first and foremost solution is to actually measure the volume of risk through analysing the company’s exchange flows. In the exchange process when currency transaction takes place it is advised to negotiate payment of currency in your own local currency in this case that is US dollar. Trading in your local currency will reduce the risk of conversion rates in the form of exchange rate shocks besides the expected fluctuations will be bore by the other party while your returns will not be affected by this risk. When companies are experiencing foreign exposure they should keep an eye on the changing currency rates and whenever possible they should take optimum advantage of the current rate. In reducing currency exchange rates, companies should keep dates for payments close to the signing of the contract date, this will reduce risk of fluctuations. Keeping certain amount of deposits as security with a defined ratio of contract size can also help minimizing risks. With the help of brokers and foreign exchange solutions companies can lock in future exchange rates and buy contracts with future perceptions but there is no exact solution to the failure of this future exchange rate so, instead of open period, short period for bid and contract s will limit the risk of currency exposure. Companies should double check foreign exchange rates when they are setting up prices because selling product in a foreign country mean payments will be collected in foreign currency, but if the exchange rate is low with lower prices the company will end up in loss. So, setting up prices is also a key factor in reducing loss.(Prinzel, 2012) The solution can also be to diversify the exchange rate which will also reduce risks. Since Pfizer pharmaceuticals has its business exposures in almost 42 countries, this diversification can help reducing currency exchange risks as if Vietnami dong depreciates, exchange rate in other country may appreciate so, Pfizer pharmaceutical already entails this solution which will further help reducing risks. Pfizer can also neutralize its risks through managing its dealings as currency in Vietnam depreciates, it will help if Pfizer purchase its raw material from foreign supplier who are dealing in Vietnami dong that will make product cheaper as payment is made in dollars. On the other hand it will neutralize the risk of foreign currency exposure too.(Alan C. Shapiro, 1982) 2. Evaluate the basic functions of the international banking system and

Monday, October 14, 2019

The Survival Of The Fittest

The Survival Of The Fittest Survival of the Fittest just might as well be the title of this short story. Only the strongest will survive is Charles Darwins theory of Survival of the Fittest (Puchalik). This theory is concisely paralleled in Jack Londons To Build a Fire (Puchalick). A mans trip into the Northern Wilderness, the Yukon Trail, faces a series of difficult challenges as he progresses on the trail. However, arrogance will be the mans fatal downfall when he faces these foreboding challenges. In Londons To Build a Fire, the narrators description of arrogance is demonstrated through the conjoined use of setting, character, and plot to proclaim that arrogance can lead to disaster. In To Build a Fire, Jack London uses a varied amount of details in the setting to illustrate the seriousness of the main characters situation. The story is a detailed description of the dangers of severe cold and the stages involved in the process of freezing to death. The main character, the man, in To Build a Fire is a very arrogant person who believed in his own capabilities to handle anything that came at him and took everything at face value. He didnt analyze and survey the area over every detail which caused him to oversee many important things throughout the story. He definitely was not one of those people that are very analytic and his conceptions were rooted in the tangible world and not in the surreal. The severity of the mans situation is fully demonstrated and established through Londons descriptions of the landscape, intense cold, ice, and snow. The height of Londons descriptive portrayal is the storys concise illustration of the intense cold of the winter that the man is traveling through. The description of the Yukon Trail gets more into depth with descriptions; such as, Londons description of the man spitting, sharp, explosive crackle(Burdick 14) is happening in the middle of the air before the mans spit could even hit the ground is just an example of how vicious the cold was and what the man was traveling through. The frozen moisture of air that the man is breathing formed the ice on his beard and mustache (Kreidler). For example, crystal beard of the color and solidity of amber(Burdick 15) transpired when the man chews tobacco and the swiftness in which the mans limbs become numb and unusable are more illustrative examples of Londons account of the cold. The journey through the unbroken white North and south, as far as the eye could see (Burdick13) was another vivid account of the wonderful use of setting in this story. Without a reason to doubt, the idea of a world of ice is a huge factor in the greatness of this story only to be undermined by Londons very descriptive depiction of the mans death. This is depicted in detail throughout the further on into the story. The treacherous environment of the Yukon, to the man, is just an obstacle that could easily be conquered with the knowledge of your surroundings and an arrogant attitude, but it is actually the executioner. The fear of falling in the water, and this thought kept running through his head once in a while the thought reiterated itself that it was very cold and had never experience such cold (Kreidler), the relief when the fire is built, and the horror when it is put out are all situations that builds tension of the story and the mans arrogance is really starting to get him in serious trouble. The panic when he is unable to build another fire and the climatic end that is bound to happen are more completely realized when the man is unable to light a match (Bloom). The rush through the snow, then becoming exhausted and not being able to keep up the running, and the, the idea to kill his dog, but not able to grasp his knife, to use its body as warmth. Once he knew that the end was near, the man laid down to embrace death that was coming to him (Bloom). These are all further illustrative details of the mental break down of the mans character and how his arrogant mindset has brought him to his end. The arrogance of the man has now been fully recognized by him and he thinks of meeting death with dignity(Burdick 27) and this is the final stage to the mans realization that he was to die. The concept to sleep off to death(Burdick 27)and his statement, Freezing was not so bad as people thought. There were lots worse ways to die. is another step towards the imminent conclusion that we had all suspected when the fire was forcefully put out. The setting and his character is furthermore developed by these various accounts and the brutality of the severe winters in the Yukon Trail are even more realized. In conclusion, Londons setting within the unemotional Yukon is both descriptive and energetic. The major problem of the story takes place after the fire is put out, leading to the climax of the story when the man begins his realization that death had found him and was not going to go away. In this way, London uses setting, plot, and character to show the extent of the mans situation and the death that will surely come if you underestimate it and not look at it with an open mind. The challenges of the story, the severe cold, and the mans final death all happened because the man did not keep an open mind.

Sunday, October 13, 2019

Gun Control Essay -- Constituton Bill Rights Right To Bear Arms

The people of the United States of America are given special rights that are guaranteed in the Constitution - The Supreme Law of the Land. The Second Amendment of the Constitution declares, "A well regulated Militia, being necessary to the security of the free state, the right of the people to keep and bear Arms, shall not be infringed." People may have this right, however advocates of gun control believe guns are too risky. Opponents of gun control claim guns have protected them in a self-defense situation. Gun control is defined as government limitaion of the purchase and ownership of firearms by the Columbia Electronic Encyclopedia. Opponents of gun control argue that the right to bear arms is guaranteed to all citizens by the Second Amendment. Owners of handguns and other firearms debate that weapons have protected them and their loved ones from the harm of criminals. Moreover, the National Rifle Association (NRA) argues that although owning a gun requires a license, criminals are still able to get their hands on firearms. In other words, just because a great number of people own guns legally for private use, this does not stop criminals from obtaining guns. Second, the proponents of gun gun control say self defense is not a good enough reason for not regulating firearms. Studies on gun control have shown that family members were more likely to be wounded or even killed by other family members than b y a potential attacker or intruder. In addition, gun control advocates point out the fact that the firearms owned by licensed people are more likely to cause them harm than protection. The two sides have found themselves in a heated debate over this issue. However, public opinion tends to lean strongly towards gun control. Acco... ...uld live with. Related Links The National Rifle Association Handgun Control, Inc. and The Center to Prevent Handgun Violence The Brady Bill The Gun Control Act of 1968 Firearms Policy Journal References Adams, Kenneth. Guns and Gun Control. A National Public Opinion Survey, pp 109-124. (Sociofile) "After Brady." The New Yorker." December 13, 1993, volume 69. P 4+. Broylis,Hiram. "Gun Control or Media Control ?" Chicago Defender. March 25, 2996 p.2 "SMS Reference Library." Version 3.0. CD ROM. Mindscape, Inc., 1995. Sugarman, Josh. NRA: Money, Firepower, and Fear. Washington DC: National Press Books, 1992. Weiland, Bob. " Choice of Weapon" . Gun Goofs in Entertainment Media. July 21,1997 Intron Publication, Netscape p.1 Weir, William. A Well Regulated Militia: The Battle Over Gun Control. North Haven, CT: Archon Books, 1997.

Saturday, October 12, 2019

The Difficulty with Defining Emergency Essay -- Expository Definition

The Difficulty with Defining Emergency The word "emergency" has lost its meaning where cellular phones are concerned. Instead of calling to say, "Someone here is bleeding profusely," what you get is, "Should I wear my blue shirt or my red shirt tonight?" Since when is color scheme dubbed an emergency? One of the first lessons I ever learned from my father, a veteran police officer, was what an emergency was. "If the house is on fire," he would say, "that is an emergency." "If anyone in this house requires serious medical attention for any number of idiotic reasons, that is an emergency." (For the record, there were at least eight idiotic reasons, but that's another story for another time.) "If, however, you and your brothers are in a brawl or someone is doing something they shouldn't, that is NOT an emergency." After that conversation, there was never any question in my mind of what an actual emergency was. Time passed and the world was taken by storm with electronic pagers. The code for an emergency was "911". Of the five people who had my pager number, four of them cau...

Friday, October 11, 2019

Caribbean Music

Music of the Caribbean region differs from island to island. The Caribbean got its name from the term â€Å"Carib†, which is the name of an old Native American ethnic group. Today the region is divided into four different parts: Spanish, French, Dutch, and British Caribbean. The Spanish Caribbean consists of Cuba, Puerto Rico, and Dominican Republic; the French Caribbean consists of Haiti, Martinique, Guadeloupe, and French Guiana; the Dutch Caribbean contains Suriname, Aruba, Bonaire, Curacao, Saba, St. Maarteen, and St.  Eustatius; and the British Caribbean is the largest and consists of Anguilla, Antigua & Barbuda, Barbados, Bahamas, Belize, Guyana, Jamaica, Trinidad & Tobago, British Virgin Islands, U. S. Virgin Islands, Cayman Islands, Dominica, Grenada, St. Kitts-Nevis, St. Lucia, St. Vincent and the Grenadines, and Turks and Caicos Islands. (CLASS NOTES) The Caribbean has a variety of different instruments and genres that make up its music and dancing culture. Caribbean music has several distinctive characteristics to both its sound and its dancing styles. Their techniques are not predetermined and the musicians improvise as they make their music. Dancers typically do not have a lot of body contact and the waist and pelvic region are the main body of center of attention. Fast rhythmic dancing is a big part of Caribbean dancing. Both music and dancing are influenced from a variety of other worldwide cultures, including African, European, and later Asian. (CLASS NOTES) Caribbean music features complex short combinations of rhythmic patterns. This is demonstrated in video ML 3475 . J88 1995 Vol. 4 : The Caribbean.  One of the most prominent instruments within Caribbean music is the large array of drums, including Steel, Conga, Timbales and Bongo Drums. All these types of drums distribute very different kinds of sounds. The steel pan, also known as a steel drum, is made from oil drums heated and hammered into an instrument with multiple pitches played with rubber-headed mallets (Mahabir). Today, the steel drum is a very sophisticated musical instrument. It is a unique instrument with origins in colonial Trinidad. The steel drum was used as communication for African slaves (Idaho State University). Turns out the steel drum doesn’t only evoke images of beaches and pina coladas. The drums haunting and echoing sound means so much more. The Congo drum is a Cuban barrel-shaped, one-headed hand drum. This instrument is played in sets of two or four. They come in a variety of shapes and sizes, which mean each drum possesses its own unique sound. (Demonstrated on CD-2260, Drums defiance) The smallest Congo drum is called Nino and the largest tumba. This type of drum is played by striking the drumhead with one’s fingertips or palms instead of a mallet. The Bongo is a set of small one-headed drums that is held between the musician’s knees and is played by hand like the Congo drum. These drums are also important in Latin music, particularly music deriving from Cuba. (The Bongo Page) Bongo drums usually have a wooden or metal base, and can be tuned by tightening the skin over the drum. The sizes of these drums also vary according to the musician’s preferences. The drums are each named hembra for the larger drum and macho for the smaller drum. These are Spanish words meaning female and male, respectively. Hembra has a much lower tone then macho. The Bongo Page) However, both drums are significantly higher then the Congo drums. Reggae genre was first formed in Jamaica in the 1960’s. This genre of music is based on a rhythmic style, with spurs of off-beats. Typically it is a slower beat, with the guitar, and other instruments such as the drums influencing the sound. It is very similar to â€Å"rock steady† but the use of complex bass line and speed is what separates the two (Bradley). The reggae vocals are less dramatic then the influence from the instruments. It is very common to hear dialects, which could sound slang to some Americans. Something different from most singers is, reggae singers use tremolo (volume oscillation) instead of vibrato (pitch oscillation) (Bradley). The Calypso genre music was started on the Island of Trinidad (Dudley). This genre is also rooted in West African traditional music like Reggae. It was used for different aspects of life, such as communication and also for entertainment. Calypso is generally played on folk instruments such as the guitar, banjo, and other percussions. It is typically heavily rhythmic but still melodic. Since the genre was often used for communication the lyrics were often political in nature, but often masked.

Thursday, October 10, 2019

Article on “Coke Blinks” Essay

Mark Bittman’s article â€Å"Coke Blinks† discusses how the famous soda company, Coca-Cola, recently released a video where it addresses the growing problem in our nation of obesity. In the video Coca-Cola attempts to claim that it is not their fault people are obese; it’s the consumers fault because the company offers low calorie beverages and now has smaller proportioned drinks. They are basically saying that every calorie counts and not just the ones in their products. Bittman describes this video as, â€Å"Sheer manipulation, calculated to confuse, obscure and deny.† Bittman beliefs sugar, â€Å"Especially in liquid form† is extremely harmful and not just because it leads to obesity. He thinks Coca-Cola is more focused on making money than it is trying to help the nation deal with obesity. He goes on to compare soda to nicotine saying, â€Å"Soda is a fructose delivery system as tobacco is a nicotine delivery system.† He is stating that Coca-Cola is doing the same thing tobacco companies once did, ignore the fact that their product was extremely harmful and they didn’t want the consumers to know because it would lead to a loss in product sales. This article focuses on the negative effects that sugar based beverages have on the body. Bittman states, â€Å"There is virtual consensus that drinking too much soda is bad for you, and it’s not hard to understand the evidence.† In the end Coca-Cola is simply trying to lessen its bad reputation for causing health problems such as diabetes and chubbiness by releasing a video which talks about obesity. Bittman is implicating the irony in Coca-Cola’s video and he simply trying to warm people not to drink soda because it’s not healthy.   

Wednesday, October 9, 2019

Does the nuclear family benefit the bourgoisie?

The nuclear family can be taken to be two parents and their children. Is the nuclear family primarily to benefit the powerful rather than society as a whole can be perceived to be true. This point of view is associated with Marxism and the powerful are the ruling class or bourgeoisie. They own the means of production such as land, factories, machines and so on. Marxism is based on an exploitative and unequal relationship between two classes. The proletariats who are the workers are the majority and this is were the family comes in. The family is controlled by those who control the economy and they control the family and manipulate the family into benefiting them. In any society the economic aspect (that is, the productive process involving the creation of goods and services for distribution and exchange) is always the most basic, fundamental and ultimately most significant aspect because it is only through economic activity that people can produce the things they need for their physical survival. Marxists tend to see institutions like the family in terms of what they do to support the overall structure of capitalist society, their function within the limit of a particular form of economic production. Unlike Functionalist sociology, Conflict sociology tends to view these functions from more than one angle (for example, the family as an institution may serve useful purposes for upper class men, but not for working class women). Eli Zaretsky (â€Å"Capitalism, the Family and Personal Life†, 1976) a Marxists believes that the family is a prop to the capitalist society. The capitalist system is based upon the domestic labour of housewives who reproduce future generations of workers. He also believes that family has become a vital unit of consumption. The family consumes the products of capitalism and this allows the bourgeoisie to continue producing surplus value. In this respect, people are not simply being socialised into â€Å"society†, the socialisation process is directed towards the integration of people into a specific form of social relationship, one that reflects the fundamental, structural, inequalities of Capitalism. The ruling class ideology makes the family as an institution help to maintain and reproduce basic social inequalities by presenting them as â€Å"normal† and â€Å"natural† within the socialisation process. This creates a false class consciousness as they are not aware of their true identity as exploited workers. The family is a safety valve for people's frustrations whereas the vast majority of males are relatively powerless in Capitalist industry, the family structure serves the purpose of disguising this powerless condition. Males within the family have traditionally been powerful figures in relation the females. Marxists contend that this â€Å"illusion of power† within the family serves as a safety value for the build-up of tension and frustration at work. The feminist perspective on the family has tended to stress the following ideas. Men oppress women within the family, just as they oppress women within all other institutions in Capitalist society. Feminist have tended to dismiss ides of gender differences based upon supposed biological / genetic differences between males and females that serve to legitimate male domination over women. Women have a role forced upon them within the family. Women act as â€Å"unpaid servants† within the home. This idea is linked, by Marxist feminists, to the economic relationship between Capital and labour, in the sense that labour is exploited by Capital in the economic aspect just as women are exploited by men within the family. They see family benefiting the powerful who are the men, this is patriarchy. Functionalist sociology has tended to look towards the family as the cornerstone of social integration in any society by which is meant the idea that ways have to be found to make people feel that they belong to the society into which they were born – to feel and believe that they have something in common with the people around them. The family group represents the primary institution, in any society, for the initial socialisation of children. In this respect, any institution charged with this responsibility is going to play a significant part in the reproduction of cultural norms and values, therefore family benefits society as a whole. The family as a unit of stability, of equal importance to this socialisation function, the family also represents an institution that acts as a stabilising force in society. In this respect, the family is seen to be an institution that is charged with ensuring the maintenance of social order. The basic relationship of the family institution to the whole social structure in society that is proposed by Functionalists is the family is a vital social institution responsible with the basic functions of socialisation and system maintenance. Fletcher a functionalist thinker, identifies the main functions of the family as being: Procreation and Child-Rearing: The family structure provides a legitimate arena for the bearing and raising of children. Given the relative helplessness of children at birth, parental nurture and care is seen as vital – and the family provides a solid basis for such care and support in the early years of a child's social development. Regulation of Sexual Behaviour: In this respect, the family structure serves to limit and contain sexual jealousies and by defining the limits of sexual freedom, the family structure limits the chances of potentially damaging sexual relationships developing. Additionally, the family is a primary institution for the provision of love, care and emotional support for both children and adults. In short, it provides a sense of belonging and serves to clearly-define role relationships between men and women. Provision of a Home: This idea expresses the assumption that people find comfort and security within primary social and sexual relationships. The â€Å"home† not only provides physical shelter, it also serves as the focal point of family existence. I recognise that the family group serves some kind of purpose in any society. Where Marxists tend to disagree with thinkers working in other perspectives, however, is in relation to the nature of that purpose and, for Marxists, the relationship between the family and the social structure of any society is one of unequal dependence. Functionalists argue that social institutions develop out of the need to satisfy, fulfil and organise various human social needs. However I feel that the primary role of the family is not to benefit the powerful but in some societies it does to an extent conform to this idea. There are other functions of the family such as the socialisation of children also providing love and support for its members which does not always benefit the powerful.

The Strategic Role of Global Information Systems Essay

The Strategic Role of Global Information Systems - Essay Example Introduction The relationship between corporate strategy and information systems functions was not a central interest for the top management of organizations for some time. Information systems were primarily synonymous with corporate data processing and regarded as back-room operations to support the day-to-day operations (Ezingeard, McFadzean, and Birchal, 2007:99). However, the 80s and the 90s saw a growing realization of strategizing information systems for the organization. Interestingly, information systems have been present since the beginning of time, but the integration with information technology is a newcomer to the field. The functions of IT-based information systems have had significant impacts to organizations and people such that only a few (if any) company can afford the risk of ignoring these functions despite the fear and frustrations they evoke sometimes (Currie and Galliers, 2002:76). Some organizations regard information systems as unavoidable to remain in busines s, while others perceive the systems as a strategic opportunity that may proactively identify strategies to gain a competitive edge against competitors. Regardless of an organization’s stance, embarking of investment on information systems proves to be a non-reversible decision. Information technology has become powerful and cheap, and its use in organizations has spread at a rapid rate. Different management levels are using IT-based information systems in contrast to the earlier application at the operational level only. However, more organizations are focusing on improving efficiency and maintaining business effectiveness, as well as strategically manage organizations (Irani, Love, and Hides, 2000:23). The increasing complexity of managerial tasks translated to the complex nature of information systems required: from routine, structured support to unstructured, complex, ad hoc enquiries at the peak level of management. Information systems has the potential to change the way organizations work and the very nature of their business. In the information technology world, there has been introduction of electronic markets, where buying and selling occurs in a matter of seconds, disrupting the conventional distribution and marketing channels (Lacity and Willcocks, 2000:31). The advent of Electronic Data Interchange has not only increased transaction speed but also ensures subscribers of accuracy of information they receive from buyers and suppliers and perhaps reap cost reduction benefits using automated reordering processes. On higher strategic level, an organization may pass information to its customers or suppliers to provide or gain better service. Providing higher quality services to the customers than the competitors may result to the differentiation required to gain a competitive edge on a short term. However, continual improvement to the quality of services offered may enhance the competitiveness of an organization on a long-term basis (Magdaleno et al., 2008:305). However, the unprecedented and rapid change in information technology has profound impacts on IT-based informat

Monday, October 7, 2019

Whole Foods case study Example | Topics and Well Written Essays - 1500 words

Whole Foods - Case Study Example Tri-component model which is expressed through sequence cognitive-affective-conative can be utelised by Whole Foods Market towards this effect. This denotes that Whole Foods Market should first engage in informing the potential customers of the importance of the organic food and then work towards lowering the prices. This can be achieved by packaging its foods into different sizes that would enable such customers afford to buy. When this is done, the feeling of affordability will be created to the customers and they will be eventually buy Whole Foods Market foods. At the end, customers would buy the recommended products and succeeed in weakening any misconception that bar them from buying the products. In fact, when a few of them get the experience of the products, they would recommend the products to other customers. However, this has to be accompanied by other complementing strategies. The company should produce high quality products and offer good customer service. Customers are c onsidered to be rational in consumption. Therefore, they tend to purchase from stores that meet their current needs. If Whole Foods Market is unable to meet different customer needs, there is a high possibility of the customers would shift to other companies offering similar products. For Whole Foods Market to be able to change some of the negative attitude of customers that bars them from buying the organic food, the company should concentrate on changing the motivation function. This can be achieved by offering cheap organic foods that would negate the customers’ misconception that organic foods are expensive. Additionally, this can be done strategically by focusing on the group that has such misconceptions with the intent of proving that Whole Foods Market foods are of high quality and affordable to all. Additionally, if the customers have a different belief that seems to

Sunday, October 6, 2019

Seneca, On the Shortness of Time Essay Example | Topics and Well Written Essays - 250 words

Seneca, On the Shortness of Time - Essay Example We understand the value of life through living. Those who delay and linger will always waste their time thinking about the future and not the present. In life, many people start living when their end is near. Long life is not guaranteed by chronological age. This only reminds us that one exists for a very long time. This is compared to the man whose ship has failed to sink but hit in a storm and later tossed by waves in circles. Such kind of a man usually thinks that he has traveled for a long way while in the real sense he has just been going in waves. These kinds of people realize how time passes quickly during their mortal danger. During this dangerous moment, they try their level best to use money to lengthen their lives. In other situations such kind of people uses their time as if it is a commodity which can be easily replaced any moment. Due to the fast movement of time, many people have been mistaken by thinking that it is very easy to postpone the preparations for the coming old age. This is why most people arrive as children at old age. According to the Seneca, life comprises three parts: â€Å"what will be, what is now and what has been†. The past is the only secure part as it is outside control of fate and it cannot be easily hurt. Furthermore, Seneca implies that, ‘what is’ means that the present is short and passing. Thus, if a man occupies himself he will actually have no extra time for mental tranquility. Life is desperate for those who kept piling more riches, power and earthly pleasures and those who wasted time on superfluous matters. These people cheat time through lies and harmful behaviors and always cling towards illusionary youthful images. Thereafter, they wail because they claim their unaccomplished life as they lacked time to enjoy the fruits from their efforts and enjoy their dreams. In contrary, the wise time users are ever willing to march towards the end of their life. They live more years in religious creation,

Saturday, October 5, 2019

Introducing medical anthropology, 2ND Edition(Merrill Singer & Hans Essay

Introducing medical anthropology, 2ND Edition(Merrill Singer & Hans Baer) Chapters 3 Only - Essay Example The field has evolved from simple and cultural treatment practices to the development of modern clinics and hospital to the campaigns on disease prevention (Singer and Hans, 127). In our daily lives, people confuse the meaning of disease and illness. Indeed a lot of ink and papers have been used to jot down the meaning of the two with the aim of distinguishing the two. A disease can be defined as a natural entity that can be identified through various bodily signs such as high temperatures and emotional discomfort among others amongst others. An illness, on the other hand, constitutes a cultural construction that can be identified only through interpretive activities and narratives of the signs (Singer and Hans, 93). The distinction between a disease and an illness is through the identification of the signs and symptoms. Diseases and illnesses affect the health of a person or a society in case of an outbreak of a disease. A society can be called healthy or sick not only because of a disease, but also because of their social behaviors. Thus, health is the complete physical, mental and social wellbeing in absence of a disease or infirmity that promotes life in highest satisfaction Anthropologist studies medicine holistically in terms of modern and cultural medicine used in all social environments. They study the theories of illness and their typologies in order to offer typologies of healing systems (Singer and Hans, 186). The environment and cultural belief affect the treatment of certain diseases. It is important to encourage patients with unique illness to narrate their experience to healers and medical practitioners to offer understanding of the diseases. Anthropology also acknowledges the importance of cultural treatment because diseases existed before the invention of medicine. The study of chronic diseases which might cause disability to a person in society also helps to understand why people stigmatize others in society. Anthropology also encourages

Friday, October 4, 2019

E-Business Essay Example | Topics and Well Written Essays - 750 words

E-Business - Essay Example Once Grandma’s Treats has a proper website in place, the next priority is to maximize traffic to the website. There are numerous ways of promoting a website such as; banner advertising, cross media advertising, search engine registration etc. It recommended that Granma’s Treats initially implements the following modes of promoting website. Banner advertising is undoubtedly is the most popular form of advertising on the web. Banner advertising involves putting banners which serve as hyperlinks to your website, on various popular sites. There are both paid and unpaid forms of banner advertising available these days. The unpaid form of banner advertising is referred to as banner exchange – which involves putting banners of other website on your website in return for having your banner placed on other websites (Wilson. 1999). It is recommended that Grandma’s Treats doesn’t indulge in the banner exchange program as having banners on the e-commerce will distract the visitors. So, the best alternative is to go for paid banner advertising, it is important to make a wise decision when choosing a site for placing banner advertisement. The site must be related to gourmet food industry o else the site must be popular locally in he region in which Grandma’s Treats does business. The design of the banner ad is crucial. It should stand out and make people click instinctively (Ryder). Placing banner on the right side of the page is also a good idea as it will be easily noticed, since normally people read from left to right (Ryder. 2007). In order to maximize traffic it is essential to have banner ads on numerous websites. A disadvantage of banner advertising is that it is difficult to track how much they contribute to total sales (Wilson. 1999). However, banner advertising does guarantee increased traffic and it is one of the oldest forms of advertising on the web and it