Automobile design Essay Example for Free

Automobile design Essay STATEMENT OF PURPOSE â€Å"Education is the manifestation of the perfection already in man†. -Swami Vivekananda I strongly believe that perfection is already in man, inherent in his heart and soul and education is the medium through which we are able to manifest that perfection. This century can be credited with having given birth too many ideas, visions, way of living and working. It can be credited with almost as many revelations of thoughts and practices. The world is ever changing. An ambition to be a part of and to contribute to this fact changing process, a perpetual urge to learn quest, a profound desire to translate conception into reality made me opportunity for a Graduate program at your prestigious university. It has been my deepest desire to be a part of this rapid burgeoning community. With due reverence to the department and University, I pen down this Statement of purpose. In this ever changing world of Engineering and Technology, passing day makes them obsolete, I want to attain the highest level of education and transcend new scope for research in Mechanical Engineering. This has always fascinated me and I am keen to continue my academic pursuit in this field. I have always cherished a dream to become an Engineer, a dream that was innate and developed slowly over the years. Right from my school days I grew, my interest and ability were inclined towards the physical nature of the universe. Science unraveled many a mystery for me. Math’s challenged me and gave me joy. Learning itself became a key to my life. My tryst with Automobile’s began during my childhood days when I had a great interest in Racing Sport and Cars. The idea of controlling a car has always been very thrilling and invigorating I remembered being hooked to the television, watching in amazement, an array of open wheeled cars circulates the track in a staggering fashion. Moreover, reading pertinent journals and magazines has helped me stay up-to-date with the recent advances in this fast-moving field. I always enjoyed analyzing and understanding the working of Automobiles, starting from experimenting on my toys to fixing my bike. It was then that I aspired to enter into this intriguing branch of Mechanical engineering and make my mark on the Automobile Industry. I would like to have a glance at my academic career which imbibed me potential to perform well and made me a commodious person. I did my schooling in the idyllic atmosphere  of which I gradually flourished as a versatile person where I got my first leap by scoring 75% in tenth standard. I scored 87 marks in mathematics and 82 in science; with this motivation I pursued Mathematics, Physics and Chemistry as my major course in Intermediatewhere from, I secured 73.1% in higher secondary exam. The competitive spirit within me acted as a catalyst in all my academics successes. Pursuing Engineerin g as my future was a natural consequence because of my undergraduate studies in Mechanical Engineering. I have benefited from the breadth of College of Engineering Research, affiliated to the Jawaharlal Nehru Technological University one of the most prestigious university in India. The day of my undergraduate study helped me to get sound knowledge and a firm grasps over the principles underlying the course, which gave me an edge above other students. I excelled it with first class with distinction with an aggregate of 74.32%. The undergraduate study has given me a comprehensive exposure to a wide spectrum of courses in mechanical engineering namely, Strength of Materials, Design of Machine Members 12, Kinematics of Machinery, Thermodynamics, Finite Element Analysis, Mechanics of Solids, Robotics, Computer aided Design/Computer aided Manufacturing etc. I strongly believe in â€Å"learning by doing†. It is the hope of coming up with path breaking results streaked with an element of uncertainty that makes experimental result extremely fascinating. I went beyond the four walls of the classroom, during my undergraduate course, I visited many industries in which I underwent five week technical training at Nuclear Fuel Complex (NFC), is a Department of Atomic Energy on the study of Manufacturing Extrusion Die on CNC Lathe Machine which includes it’s casting to final Product in plant and other applications. Later I had undergone industrial visit at Vizag Steel Plant popularly known as Vizag Steel is the most advanced steel producer in India with the help of German and soviet technology where I have learnt the process of Manufacturing of steel from its coke to final product. This provides to be a very valuable experience as it provided me with an industry exposure and a chance to showcase my technical knowledge in an industry based environment. I wanted to get closer look at the application of Mechanical Engineering. I presented a good number of technical papers at the national level. The first competition I took part was a National level Paper Presentation event conducted by NIT Rourkela, as  a part of ‘INNOVATION 2011’ and I got Merit Certification. Then I participated in a ROBOTIC Work shop held at Kakatiya University, Warangal and I presented paper on ‘Solar Hybrid Vehicle’ at VNR Vignan Jyothi and received a merit certification. And I have also participated as a Volunteer in a prestigious Social Activity like ’Hyderabad Literary Festival’ held in January 2014. I have organized many technical and cultural events. All this extra-curricular activities have made me social accomplished with self-confidence, communicating skills, leadership qualities and team spirit. My major contribution towards research, leading the team in an academic oriented research main project â€Å"Dynamic Analysis of Composite Propeller of Ship Using FEM† The project deals with modeling and analyzing the propeller blade by using ’Ca rbon Fiber Reinforced Plastic’ materials, to reduce the Vibrations Noise in the Propeller. This requires high end Modeling software’s. The Solid model is developed in CATIA V5 R19, Tetrahedral mesh is generated in HYPER MESH and Static Modal Analysis is done in ANSYS. The Analysis results showed that the natural frequencies of composite propeller were more than aluminum propeller, which indicates that the operation range of frequency is higher for composite materials. My role in this project as a team leader was to provide the basic functionality which deals with Modeling and analyzing was handled by my team mates along with my participation. The success of this project made me thirst in quest for a research in Design for Manufacturing, Advanced Material Technology and Design Development which is the front and backend of my application. It has long been my ambition to pursue my studies in Automotive Engineering and to do it from a country like Germany will be a golden opportunity of my life. I know that Germany has got good reputation for higher education around the world. Its automotive industry is among the top manufacturers in the world with famous BMW and Mercedes as the leading success story of quality, modernity and comfort in automobiles. One final honest to goodness thought I have to admit in conclusion, I feel I would like to give back society all valuable and technical skills that I will be gaining from your university I am confident that graduate study in your department, which is already at the cutting edge, would provide me an excellent opportunity to reach my goal. Diverse background of students, distinguished faculty and research facilities at the institute will also help me to expand my horizons.

The Tragedy Of Machismo Media Essay

The Tragedy Of Machismo Media Essay The tragedy of machismo is that a man is never quite man enough. (Greer, 1987) This is a quote that could serve as a metaphor to describe how man can never be as ideal as portrayed by advertisements. The modern portrayal of men in advertisements is the one in which they all appear to be ultra masculine, and researches have shown these images to have a negative impact on the self-esteem of men, especially boys and young men (Constructed bodies, deconstructing ads: Sexism in advertising, para 2). This could be explained by the fact that men is trying to pursue the norm, of which they should be ultra masculine, leaving them under excessive emotional stress as they try to model after these stereotypically male attributes; or for some, especially feminine and androgynous men, to simply stay relevant within their social circle and essentially, the society-as discussed in Is the Malboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. (Gnoth and Brett, 2009) The objectification of woman by modern advertising has been debated upon for many years since the start of the post-feminist era as women slowly gain their foot power in the society. As far as the apparent diminishment of advertising campaigns targeted to promote product services through the use of womens sexual appeal goes, there has also been a significant increase in the objectification of men in advertising. Unlike women who are shown as being excessively thin, men are shown as being over muscular and athletic. A 2002 study by the University of Wisconsin suggests that this new focus on fit and muscled male bodies is causing men the same anxiety and personal insecurity that women have been feeling for years. (Masculinity and Advertising, 2010) In the United Kingdom, one of the very worrying causes of death among men is suicide, which stands at a proportion of 1 out of 100 deaths. It is postulated by Mulholland (2010) that depression is one of the main causes of suicide, which main cause is poor self-esteem. Self-esteem is a concept that can only be measured by self-report. (Frost and McKelvie, 2004) It is measured by how much people value themselves and how worthy they feel their beings are. Poor self-esteem, therefore, occurs in people whose self-values or self-priorities are not met. So, where do these values and priorities come about? Why is value placed on certain things as opposed to other things? Several reasons that could have influenced how and what values and priorities people, mainly men, are adopted come to mind: Advertisements, social and cultural trends and the perception of men by the opposite sex. All factors: Advertisements, social and cultural trends and womens perception of men should be considered equally and not be discounted in any way. Hence, this paper shall seek to prove that the extent to which that modern advertising is negatively affecting mens self esteem is larger than the other factors. Advertisements vs Womens Perception of Men A quote by Ray Lewis, a professional football player featured in a viral television commercial for Old Spice, from the television commercial Old Spice | The Man Your Man Could Smell Like goes: Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isnt me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like hes me. This particular television commercial (Old Spice | The Man Your Man Could Smell Like, 2010) was posted onto YouTube, a video sharing website, and has garnered almost 31 million views, 37 thousand comments, 114 video responses and umpteen reposts by other YouTube channels since its release in February, 2010. These staggering figures were also reflected in their sales figure: a 106% increase in sales (Old Spice Campaign Smells Like a Sales Success, Too, 2010) within 4 months of the start of the marketing campaign, Smell Like A Man, Man. The videos in this campaign, which seem to be targeted mostly at women, all feature a hunky man promoting the Old Spice products while reading a script which humorously brings across the point that no man is like him; no man can ever be like him; and the closest you can get to be like him is to smell like him. Judging by the fact that Old Spice had chosen women as the main target audience for their marketing campaignwhich they should have done extensive research to determineit can be inferred that womens perception of men, or particularly her man, has great power in deeply affecting men, influencing them in their decision making; in this context, the kind of smell they use. This inference can also be further proven by the actual increase in sales of the Old Spice products. However, to conclude that it is actually the womens perception of men that is affecting how men view themselves is a very narrow-minded act because the images displayed explicitly to the public through the form of advertisements are what are influencing womens perception of men. Hence, it can be concluded that advertising is and takes precedence and relevance over womens perception of men in lowering mens self-esteem. Next, this paper will explore this question: Is modern advertising following social and cultural trends, or is it going ahead of them? Advertisements vs Social/Cultural Trends Advertisements have always been known to be able to cause an impact, fulfilling their purpose to influence, urge and compel the public to purchase or engage the goods and services they are endorsing. In this context, it is no doubt that by doing so, they are also influencing the way people think about which are popular products or services and which are not, albeit subconsciously. However, what are the things that inspire advertisers in the way they advertise their products? Do they safely follow social conventions or do they actually set the standards? While it is easy to argue that since the sole purpose of advertisements is to persuade people to buy or engage goods and services, advertisements must surely conform to social standards; however, the possibility of it happening in reverse also deserves consideration. The following example presents evidence that supports the statement that advertising does go ahead of social trends; however isolated an example it is. In an interview conducted by CNN with Donatella Versace (Donatella Versace, CNN Interview, Part 1/3, 2009), designer for fashion powerhouse, Versace, it was mentioned that Versace was the first ever luxury brand to have entered China. Before 1979, the year China introduced Versace into its market, the idea of a luxurious lifestyle was not widespread, partly due to the then still low living standards. However, over the years, it was the upbeat advertising of the luxury goods lifestyle that started the notion of living life luxuriously. Since then, China has surpassed the United States of America to become the second-largest luxury market in 2009 (Luxury Brands in China, 2010). China is also set to become the second largest consumer of luxury by 2015 (China Luxury, 2007). The above-discussed point has proven that advertising and social trends both influence each other in a way or another. They are also factors that have in one way or another negatively affected mens self esteem. However, if we were to consider the extent to which has more direct effect on lowering mens self esteem, it will be advertising, since the visual representation in the form of images is straightforward and clear, unlike social trends, which sometimes can be unobvious, leading men to be oblivious about their existence. The Importance of Context When discussing the effect that modern advertising has on mens self-esteem, the context of the circumstances also has to be considered in depth. Across time and space, the set of priorities of men changes and is different. Therefore, we can assert that advertisements may not actually affect mens self-esteem as images portrayed by advertisements at a present time or place may not be what they desire to emulate or copy. For example, in the early to mid 20th century China, value might be put on people who had good martial arts skills because in those days, that was one of the few things people associate success with. However, nowadays, value seems to be put on wealthy people with social stature because of the change in what people associate success with-from life skills, or skills in general, to economic wealth. In addition, since martial arts originated from Asia, Westerners may lack familiarity to it and find it hard to relate to it, even though they are living in the same era. Hence, if an advertisement featuring a martial arts master were to be shown to the men of today, the effect of this advertisement on their self-esteem might actually be minimal to none. It might be true that the context in which advertisements are being displayed for public view and what they are actually about might not be applicable to some people due to the differences in each individuals set of values and priorities, but without factoring in external factors such as globalization, it will be unfair to come to the conclusion that advertisements have little to do with the lowering of self-esteem of men. With globalization, and the rise of computers and the Internet, the myriad of pages, websites and even programs are tools that have been connecting people, communities and even nations together. The exposure to advertisements online is abundant since usually, one of the key revenues for web and program developers is the endorsement of products through advertisements on their web pages and programs. The convenience and high accessibility of the Internet has enabled companies to broaden their customer market, and in the same way also helped expose people to a huge and limitless array of advertisements. Under the influence of these advertisements, which include references from both the present, past, and also all around the world, people start to learn more about the cultures of others, past and present. By accumulating more real world knowledge over time, advertisements will now be more relatable and relevant. Hence, advertising will, again, present the risks of lowering mens self este em. Conclusion All in all, although the social and cultural trends and also factors such as the womens perception of men have in a way or another contributed to the negative change in the way men view themselves, they are in fact caused by the extensive exposure to advertisements that have been making use of the objectification of men to sell their goods and services. Therefore, it is with huge certainty that I conclude that advertisements is to a large extent the main cause of the decreasing self-esteem of men.

Frankfurt Schools Contribution To Popular Culture Cultural Studies Essay

Frankfurt Schools Contribution To Popular Culture Cultural Studies Essay The idea that culture is mass produced came from two German academics named Theodore Adorno and Max Horkheimer. These two intellectuals, who would later begin a cultural enquiry, were members of The Frankfurt School. This institute was established in 1923 and consisted of many other German left-winged intellectuals. It was very much interested in the ideas of Karl Marx and Sigmund Freud and therefore endeavoured to study the emergence of capitalist societies through the exploration of Marxism and psychoanalysis. This is what The Frankfurt School referred to as critical theory. The Frankfurt School, Adorno and Horkheimer in particular, were interested in studying popular culture and the mass production of cultural artefacts which they later referred to as the culture industry. In order to explore The Frankfurt Schools contribution to our understanding of popular culture, firstly we need to ask; what is culture? The word culture suggests a particular way of life, whether of a people, a period or a group. (Storey, 2006.1) It can also refer to the works and practices of intellectual and especially artistic activities. (Storey, 2006.1) The word cultivate was used to refer to the cultivation of land but now it can refer to the cultivation of the mind. Culture plays an important part in how human societies communicate with each other and how the new technological developments which contribute to this create a new type of culture known as popular culture. An obvious starting point in any attempt to define popular culture is to say that popular culture is simply culture which is widely favoured or well liked by many people. (Storey, 2006.4) Popular culture is centred on consumerism and is dominated by money; there is no part of popular culture that one doesnt have to pay for. Popular culture produces products known as commodities which have a use value and an exchange value. A commodity is only a commodity if it can be replaced by something else. Commodity fetishism was an idea that came out of popular culture. Capitalist organisations fetishize commodities and invest them with power that they do not really have. They discourage us from asking where the things we consume actually come from. These companies do not want us to think about this process. The idea that capitalist companies are manipulating the thoughts of the masses about what they consume and the great power that they have leads us to the term mass culture. In a mass culture, industrialised society there are no longer the same traditional values. The idea of an organic community no longer exists. The individual is left more and more to his or her own devices, has fewer and fewer communities or institutions in which to find identity or values by which to live, and has less and less idea of the morally appropriate ways to live.(Strinati, 2004.6) The Frankfurt School argue that the culture industry is killing the desire that might let us imagine a better world. They have an ideal notion of what human beings are capable of. The institute believes that we could never create a better world as long as we are part of this commodity culture. Adorno stated that the culture industry does not give the mass any responsibility for the culture that they are consuming, yet the masses are unaware of this which explains their passivity in accepting it. Although the culture industry undeniably speculates on the conscious and unconscious state of the millions towards which it is directed, the masses are not primary but secondary. . . The customer is not king, as the culture industry would have us believe, not its subject but its object. (Strinati, 2004.55) This point further emphasises the power that the culture industry has on the masses. With living in a culturally industrialised society comes conformity. Conformity replaces the consciousness of the masses according to The Frankfurt School. They believed that the masses are dependent on the culture industry and that the masses themselves are no longer producing culture. Through researching the works of The Frankfurt School, we can understand that the masses are oblivious to the mass controlled culture in which they live due to the face that everything is pseudo-individualised. Products that were being produced by the culture industry were all standardised. This meant that they all had certain characteristics that made them significantly similar. The Frankfurt School, Theodore Adorno in particular, realised that the industry knew that standardised products would sell and therefore they needed to be given a supposed uniqueness to provoke the masses to continue buying them. This was referred to as pseudo-individualism. The Frankfurt School stated that the culture industry created false needs in the pursuit of profit while ignoring the true needs of humans. According to The Frankfurt School the cultural industry and mass culture, . . . shapes the tastes and preferences of the masses, thereby moulding their consciousness by instilling the desire for false needs. (Strinati, 2004.55) They point out that the capitalist industries bring in a lot of profit through what they called waste production. They generated products that, in the opinion of The Frankfurt School, the masses did not need. Masses become so enthralled in the culture industry that their consciousness is overridden. The masses become too interested in the falsehoods that the industry has created and tend to forget about satisfying their true human needs. The school argues that it is due to all of this that the culture industry maintains its stability. With regards to true and false needs, Theodore Adorno once wrote, The indistinguishability of true and false needs is an essential part of the present phase one day it will be readily apparent that men do not need the trash provided them by the culture industry. (Adorno, Theodore W, The Culture Industry revisited at http://books.google.co.uk.p.156 accessed on 27/10/10) Another point that The Frankfurt School has highlighted to us in order to contribute to our understanding of popular culture is that a lot of culture is very homogeneous. They believed that all aspects of popular culture were generic and predictable. They could not fathom the fact that the masses were accepting this constant reproduction of the same thing. They believed that people should want something more; something different and challenging. The culture industry followed a formula. The reason for the formulaic structure of the industry and the way in which its products were produces was because it was successful. This particular formula and method of mass producing standardised products generated profit. When referring to this great power that the culture industry has, Adorno says, Today anyone who is incapable of talking in the prescribed fashion, that is of effortlessly reproducing the formulas, conventions and judgements of mass culture as if they were his own, is threatened in his very existence, suspected of being an idiot or an intellectual. (Adorno, 1991. 79) Critics of The Frankfurt School say that they do not appreciate just how diverse and hybrid popular culture is. They also say that The Frankfurt School invest too much power in the culture industry and that they consider capitalism as being more stable than it actually is. Critics believe that the culture industry has a lot more potential than The Frankfurt School gives it credit for. The term culture has been described by Richard Williams as, One of the two or three most complicated words in the English language. (Storey, 2006.1) Although some agree with this statement, The Frankfurt School has contributed greatly to our understanding of popular culture by highlighting how culture has become commercialised in the pursuit of profit. It points out to us that in a culturally industrialised society, no one thinks for themselves and that they consume this culture because it has been imposed onto them. The authenticity and traditional aspects of culture are no longer present and we can now come to the realisation that we will always live in a culture that is controlled by capitalism and consumerism. Everything that is presented to us, including the false needs that the industry provides is all in the interests of capital and profit. Our ability to understand how the culture industry works is aided greatly by the work of The Frankfurt School. References Storey, John (2006) Cultural Theory and Popular Culture: An Introduction Strinati, Dominic (2004) An Introduction to Theories of Popular Culture (Second Edition) Adorno, Theodore W (1991) The Culture Industry

Message in a Bottle :: essays papers

Message in a Bottle Rolling waves gently brushed upon the sand and nipped softly at my toes. I gazed out into the oblivion of blue hue that lay before me. I stared hopefully at sun-filled sky, but I couldn’t help but wonder how I was going to get through the day. Honestly, I never thought in a million years that my daughter and I would be homeless. Oh, how I yearned for our house in the suburbs. A pain wrenched at my heart when I was once reminded again of my beloved husband, Peter. I missed him so much and couldn’t help but ask God why he was taken from us. Living underneath Pier 14 was no life for Emily and me. I had to get us out of here and back on our feet. My stomach moaned angrily. I needed to somehow find food for us, but how? Suddenly, something slimy brushed up against my leg and pierced my thoughts. I jumped back and brushed the residue of sand of my legs. What was that? As my eyes skimmed the water in front of me, I noticed something spinning in the foam of the waves. Curi osity got the best of me and I went over to take a closer look. The object danced in the waves and eventually was coughed out onto the beach. â€Å"Emily!† I called to my eight-year-old daughter who was, at that time, infatuated with a seashell that she found earlier that day. â€Å"Come here and see this! Mommy found something.† Although I had no idea what that something was and I definitely didn’t know it would change my life forever. â€Å"What did you find, Mommy? Is it food?† Emily came running down from the pier to see my finding. â€Å"Oh honey,† I answered, sadly acknowledging my daughter’s hunger, â€Å" I wish it was. Actually, I’m not quite sure what it is. Help me clean it off, will you?† Emily and I began scrubbing the dilapidated, seaweed covered object in the warm waves of the Atlantic. â€Å"Wow, That’s not at all I expected.† I answered as I rolled an old bottle in the water. â€Å"At least we can get some money for this at the recycling center. Not much, but if we collect enough bottles we could get some lunch!† I looked hopelessly at the bottle.

history Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In 1790 a new nation was on the rise. With the help of the French, the people of the thirteen colonies of America had united together to defeat the greatest empire of the world. This was the shining moment of America. Freedom was theirs, and this is what they have been wanting since the pilgrims arrived almost two centuries before. They were now going to take on an even greater task then fighting the British: establishing a system of government that would be fair and that would be accepted throughout all of America. One thing the founding fathers knew they had to do was establish a document that would unite the states under one system of laws, so they would be a single country. The Articles of Confederation were too weak and could not meet the demands the country as whole needed, so they drafted a new constitution. This new constitution was a brilliant document that expressed how there is no true sovereign power because the power ultimately lies in the people. This document, created in the Constitutional Convention in Philadelphia, was to become the foundation for our country and is still the chief document that the America of today follows. Nevertheless, there were still some people opposed to this document. The Anti-federalists, as they were called, believed that if the constitution was enacted then the central government would become too powerful. They believed America would then become a tyrannical government, which is what America fought so hard to get away from. The anti-federalists said a bill of rights was needed to stop the national government from being tyrannical. It was clear that this country would need a bill of rights, so one of the main jobs of the first   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Gaines 2 Congress was to create one. In 1789 twelve amendments were approved by congress and by the end of 1791 they had been ratified by the states and had become the Bill of Rights. They were the first ten amendments to the constitution, and they prevented a national government from ever becoming too powerful. These docum... ...told Washington that the list of prisoners from the rebellion had risen to about 150. Hamilton also informer Washington the rebels were no longer an assembled force, but some small parties not really causing much damage. The hype and rebellions slowly died down and on July 10, 1795 Washington issued a pardon to those who were imprisoned, but not yet sentenced. Also, Washington had already pardoned the two who were sentenced to death, and most of the people who were arrested were already acquitted because of a lack of evidence. Because of this event, the new Federal Government asserted its rights over the individual states, while also making the government more democratic and allowing the right of dissent without committing treason (Department of Treasury). The states were able to unify as one to overcome a challenge. This event showed that the constitution could indeed work, and that the national government must posses some power in order for the country to stay as a whole. This was just one obstacle that America would be faced with in its short history, but it showed that a government whose intent is truly for the people and by the people can survive and withstand any obstacles.

Volunteer Military Service

Volunteer Military Service The United States military is by far the most advance in the world. Our country is filled with passion and patriotic citizens who would give their lives for this country. The United States also has one of the largest militaries in the world with the highest trained soldiers on this planet. The United States military has a variety of special forces soldiers who are send out on top missions and operations around the world. The American soldiers are one of the most appreciated people in the United States today because of the recent wars with Afghanistan and Iraq.What stands out the most with the American soldiers in this country is the willingness to volunteer for this country. Volunteering means to freely offer to do something, which the soldiers in the United States are doing today. The United States military has many enlistees everyday ranging from men and women for every branch of service. The United States military today is over manned in every branch of service along with a bad economy in this country. Also, many people today are trying to join because of unemployment and the military provides a salary for people who have no income.The United States government should continue to use its volunteer military service because of the over manning numbers of enlistees today. The United States government should also explore more with volunteering especially with female soldiers that are part of the military who wish to volunteer for training in combat related jobs in the military. Women should also be able to register to the Selective Service if they wish to do so. This will make the United States military more diverse and will allow more opportunities for women.The United States government has done a great job implicating the all volunteer military service since the end of the draft in 1973 after the Vietnam War. The citizens of America have set aside their own personal lives to volunteer and fight for their country. People of all ethnici ties and religions come together as a team to protect their country from terrorism and other threats from around the world. According to â€Å"Defending the all-volunteer force† Each year about 170,000 young men and women volunteer for the active-duty force and another 140,000 for the reserve and Guard.An additional 30,000 are commissioned as officers and join the active and reserve components. Those who enlist come from all parts of the country, from households all across the economic spectrum, and from all races and ethnicities (Gilroy). The citizens who volunteer for this country are considered true American heroes. The volunteers of this country choice to fight for the United States of America and were not obligated to but decided to for the love they have for this country. This is why the all volunteer military service works because of the heart and dedication that the volunteers have for this country.A military draft wouldn’t find enough dedicated men and women w ho would have to be force to fight and risk their lives in a war that they didn’t sign up for. â€Å"It would be prudent to say the US Military does not want a military draft, as motivated volunteers are much more desirable than reluctant conscripts† (Military Spot). The military draft can never return especially in this new generation that the American citizens live in today. There would be outrage throughout the country and protests in Washington D. C. The military draft is unethical and is violating American citizens rights that our founding fathers gave us. The 13th Amendment makes quite clear that â€Å"involuntary servitude† is not permitted. And, the principle of â€Å"positive grant† espoused by the 10th Amendment states that any power not specifically given to the federal government by the constitution is â€Å"reserved to the States, respectively, or to the People† (Boldin). If the United States of America used the draft again it will tar nish the meaning of freedom in this country. The United States government should never force people to fight in a war that they do not believe in.Ripping out fathers, brothers, and sons from their homes and families is completely wrong especially if they do not return home from war. â€Å"Forcing someone to work for the state; forcing someone to kill or be killed; forcing someone to do anything at the point of a gun under threat of prison or even death is involuntary servitude. Of all the forms of slavery that have existed throughout history, forcing someone to fight and die in war is by far the most disgusting, and is a form of murder against all who don’t survive† (Boldin).Women have grown independent power throughout the past decades. A problem has recently come across within the past years with women in the military who are asking to be in combat positions in the military. The military does not allow women to have jobs involving combat and has yet to make an effort to change this problem. The problem is that women have not been given an opportunity to at least try for combat related job training. Women in the military have rose to the occasion numerous times but, are never nationally recognize for your services in war. Women are displaying great courage and skill in ambushes, firefights, and battles on the ground. They are not just surviving, but earning medals for valor in combat. On March 20, 2005, Army Sgt. Leigh Ann Hester was in a convoy of twenty-six vehicles that came under enemy ambush by fifty insurgents. Sgt. Hester â€Å"led her team through the ‘kill zone' and into a flanking position, where she assaulted a trench line with grenades and M203 grenade-launcher rounds. Sgt. Hester killed at least three insurgents† and was awarded the Silver Star for her bravery under fire† (McSally). Sgt.Hester was brave and courageous in a high stress situation where her life and others were on the line. Sgt. Hester has obviously proven herself and the United States military that she deserves an opportunity for a combat related job in the military. The United States government should at least consider looking into this important problem and test women to see if their at least physical fit for the job training. In conclusion, the United States government should continue the volunteer military service because of the large number dedicated volunteers who fight for this country.A military draft would simply be not necessary for this country because the United States military already has a large number of enlisted soldiers. The military draft is an unmoral act of forcefulness on the citizens of the United States and will have a negative effect on the country. The United States government needs to put more time and consideration for the women of the military. Women in the military should be able to train in any job if they’re capable of completing the necessary training for the job. This will make the Unite d States military equal in everything that implies with the military especially for women.Works Cited Boldin, Michael. â€Å"The Military Draft: A Moral Abomination. † The Military Draft: A Moral Abomination. Tenth Amendment, 3 Apr. 2007. Web. 17 Apr. 2012. Gilroy, Curtis L. â€Å"Defending the All-volunteer Force. † ARMED FORCES JOURNAL. ARMED FORCES JOURNAL, 14 Apr. 2010. Web. 16 Apr. 2012. McSally, Martha. â€Å"WOMEN IN COMBAT: IS THE CURRENT POLICY OBSOLETE? † www. law. duke. edu. Duke Journal of Gender Law & Policy. Web. 16 Apr. 2012. Spot, Military. â€Å"Military Draft. † MilitarySpot. com. Military Spot, 13 Mar. 2009. Web. 16 Apr. 2012.

Johnson and Johnson

TERM musical composition For STRATEGIC OPERATION wariness Submitted by ANALIZA T. CEDILLO BSBA 4-1 (OM) Submitted To Prof Avila JOHNSON & JOHNSON COMPANY INTRODUCTION * The come with supports the joined Nations Millennium instruction Goals to alter the wellness of mothers and children in developing countries. As a cross come forward uping sponsor, Johnson & Johnson dos launch the United States offshoot free mobile health service, providing health information via text messages for meaning(a) women and fresh mothers. * They ar the valet de chambres sixth-largest consumer health troupe There atomic number 18 the valets largest and most various medical devices and Diagnostics companion. * They be the worlds fifth-largest biologics beau monde. * And the worlds eighth-largest pharmaceuticals companion * Johnson & Johnson was a biggest company that caring the world and residueuring strength they consistent climax and to managingthey Business. * They yield more than 250 direct companies in 60 countries employing approximately 129,000 plenty. Our worldwide. * Johnson&Johnson Family of Companies work with partners in health care to touch the rattlings of over a billion people every(prenominal) day, doneout the world.HISTORY Johnson & Johnson,126 years more than a century caring. Its start on 1886 with the ternary brothers, Robert wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson&Johnson in vernal Brunswick, New Jersey, U. S. 1901, is a Part of its committedness to first of all aid, Johnson&Johnson publishes the first Aid Manuals, using proven exceed practices from leading physicians. 1910, James Wood Johnson takes over the leadership of Johnson&Johnson until 1932. The first overseas direct company opens in the United terra firma was on 1924. And they expand to Mexico and South Africa.On 1932, Robert Wood Johnson II. He begins leadership of Johnson&Johnson. Kn ingest as General Johnson, he transforms the part y into a global decentralise Family of Companies. 1963-1973, Under death chair and CEO Philip B. Hofmanns leadership, operational companies launch impudent treatments for schizophrenia, family imagening and personal care. Also, 1963 marks the finish year that JOHNSONS Baby Powder is exchange in tins. They announce plans to build our new World Headquarters in New Brunswick, New Jersey, and form a public-private federation to revitalize the city. 2002, William C.Weldon give outs Chairman and CEO of Johnson&Johnson, except the eighth person to lead the Company since its founding. Under his leadership, the Company enters new healthful areas such as HIV/AIDS, and health and wellness. 2011, They celebrates 125 years of caring and looks to the succeeding(prenominal) 125 years of transforming care for patients, consumers and communities or so the world. In the year of 2012, Alex Gorsky is appointed principal executive director Officer of Johnson&Johnson. As still the seventh CEO in our history, he continues a legacy of leadership. Company OverviewJohnson & Johnsons commitment to innovative health care products has resulted in consistent pecuniary performance. The Company has 29 consecutive years of adjusted cabbage increases and 50 consecutive years of dividend increases. Johnson Johnson, through its family of companies, employs approximately 129,000 people worldwide and is occupied in the manufacture and sale of a broad range of products in the health care field in more countries of the world. Johnson Johnsons primary interest, both historic each(prenominal)y and currently, has been in products cerebrate to health and well-being.Johnson & Johnson was organized in the State of New Jersey in 1886. Johnson & Johnson is organized on the principles of decentralized focusing. The Executive Committee of Johnson & Johnson is the principal circumspection separate trustworthy for the strategic operations and storage allocation of resources of the J ohnson & Johnson family of companies. Johnson & Johnsons operating companies are organized into troika origin segments Consumer, Pharmaceutical and Medical Devices and Diagnostics.A root word Operating Committee, composed of managers who represent spot operations deep down the segment, as well as management in specialised functional departments, oversees and coordinates the activities of domestic and international companies related to to each of the affair segments. However, in position with the principle of decentralized management, senior management groups at U. S. and international operating companies are each responsible for their own strategic plans, as well as the day-after-day operations of those companies, and each international company is, with around exceptions, managed by citizens of the country where it is located.HR/MANAGEMENT Johnson Johnson strategic Framework They believe that in serving. those who sell their product, they serve himself. Foundation The Str ategic Framework starts with gospel, the guide to help sail way through challenges and opportunities. From credo, there aspiration emerges by caring, one person at a time they are help billions of people around the world live foresightfuler, healthier and happier lives. Strategic Planning/Principles From the instauration they build a unique agreeable of a set.They based on a health care, First they focus on managing for the long term. Second they operate under(a) a decentralized management approach. And thus do all this through a unique culture that value and fosters the teaching of people. Executive management of Johnson Johnson, with the support and favourable reception of the Board of Directors, has set the fundamental strategic direction of the Company to re principal(prenominal) a broadly-based human health care company for the consumer, pharmaceutical and medical device and nosology markets.Strategic planning is guided by the good principles embodied in Our Credo , unifying our people worldwide behind a set of common determine and providing a unvarying reminder of the Companys responsibilities to all of its constituents. With over 250 operating companies located in 60 countries passim the world, Johnson & Johnson is organized on the principle of decentralized management. Each international company is, with some exceptions, managed by citizens of the country where it is located. Senior management groups at U. S. nd international operating companies are each responsible for their own strategic plans. On an on-going basis end-to-end the year, at meetings of the Board and Committees of the Board, management of the Company and Board members discuss the strategic direction and major exploitations of the Companys various businesses. The process is an interactional/on-going dialogue which provides the Directors with insight into the activities and direction of the Companys businesses. account statement/Finance Department Corporate validation The values embodied in the Credo guide the actions of the people of theJohnson & Johnson Family of Companies at all trains and in all parts of the world. They permit done so for more than 60 years. These Credo values extend to our method of news report and financial reporting responsibilities. Management is responsible for timely, accurate, reliable and objective financial statements and related information. Such as * Maintain a well-designed formation of inner accounting controls. * gain strong and effective corporate nerve from our Board of Directors. * Continuously review our business results and strategic choices. Focus on financial stewardship. Accounting Controls The professionally trained sexual take stockors travel worldwide to monitor system of internal accounting controls. This system is designed to provide reasonable assurance that assets are safeguarded and that transactions and events are recorded properly. The internal controls include self-assessments and in ternal and external audit reviews of operating companies, which concludes Managements Report on inborn Control over Financial Reporting, printed in Annual Report.Johnson&Johnson is guided by the values set forth in Credo, created by General Robert Wood Johnson in 1943. Credo and the principles receive been woven into the fabric of the Company. The values articulated of Credo extend to accounting and financial responsibilities to Johnson&Johnson shareholders and investors. The Johnson & Johnson SWOT Strengths * Worldwide gross revenue have grown 14% indicating a strong position for the global group. * The business model adapted by Johnson and Johnson essentially uses the adaptation of entrepreneurial values in ordination to retain an edge within the market place. Working with intensive scientific notions Johnson and Johnson utilize a varied slam of problem solving techniques in order to challenge the standard practice and take advantage on growth through acclivitous markets wh ich enables associated growth. * The use of independent offices working as standalone units provides the probability to develop concepts with cultural considerations which peck prove important when taking a product to global markets. Weaknesses There is increase pressure within pharmaceutical markets to wither prices in line with medical budgets and detect patent expirations to ensure generic wine programmers are updated within critical path movements. * Challenges have been faced within Johnson and Johnson where a decrease in the market demand for delineate products has been identified some of these products were branded and have been replaced by generic programmers at the end of patent time lines. * Internal weakness across the industry and not detached to Johnson and Johnson would be the level of theft and counterfeiting of drugs managed through internal personnel.Opportunity * Whilst the recent acquisition of Pfizer Consumer healthcare leave alone act as an hazard in its own right to boost growth for the organization through resource routes there is the added value capitalized through the give-up the ghost on investment which leave be realized 12 months before plan releasing funds back into the back end line. * Johnson and Johnson have toweringlighted new developments in drugstore products with five undergoing regulatory review which provides the opportunity to grow the existing product portfolio. Development into new functions of medical devices and diagnostics will provide new markets to entry which will result in business growth. * With the development of WTO rules to prevent the availability of cheap generic drugs there is the opportunity to reduce the level of lost profit due to generic introduction as patents run out. Whilst this will aid Johnson and Johnson where they own the brand where they are looking to capitalize on introducing generic drugs to market this ruling will become a hindrance. Threats Generally within the main phar maceutical companies there is a high level of competition for the generics markets where patents finish and it is the first to entry where success will by and large be determined. * Technological developments with bio-tech concepts will potentially move the conventional pharmaceutical methods out of the market place in the long term although there is an economical cause that this form of development can be segregated to run alongside traditional methods and complement as opposed to replace.